SnowBrains Podcast Ep. 99 | Sophie Goldschmidt – President & CEO of the U.S. Ski & Snowboard Team Sophie Goldschmidt is the President and CEO of the U.S. Ski & Snowboard Team, leading the organization responsible for the future of ski racing and snowboarding in the United States from grassroots development to Olympic podiums. Before stepping into this role, she built a career at the highest level of global sports and media, including senior leadership positions at the […] Featured Video Podcast | January 14, 2026 0 Comments
The 2025-26 FIS Alpine World Cup Kicks Off in Less Than 2 Months With the 2026 Winter Olympic Games on the horizon, this year’s FIS World Cup should be on every snow fanatic’s radar. Late October will mark the beginning of the 2025-26 FIS Alpine World Cup season. Held in Sölden, Austria, the world’s best women and men will compete in the Giant Slalom, where top racers will reach speeds exceeding 50 miles […] Industry News Paul Birich | August 31, 2025 0 Comments
Ski Race Fans Write Open Letter to International Olympic Committee, Sharing Frustration Over the Availability and Pricing of Tickets Despite the 2026 Milano-Cortina Winter Olympic Games in Italy still being months away, alpine skiing fans are already frustrated over the lack of transparency when purchasing tickets. These frustrations were outlined in a letter written by Alpine skiing fans and posted on Instagram by the Mikaela Shiffrin Fan Club. The letter stated that they were unable to access certain ticket types and […] Olympics Quinn Brophy | April 28, 2025 0 Comments
Meet Zrinka Ljutić, the Rising Star in Slalom Skiing from Croatia—An Exclusive Interview with the Semmering World Cup Winner Last weekend, Zrinka Ljutić won her first World Cup race, the Slalom in Semmering, Austria. Ljutić won in dominant fashion, besting Lena Dürr of Germany by 1.75 seconds. Ljutić posted the fastest times for both runs of the race and her victory was the first by a Croatian woman since the legendary Janica Kostelic last won 18 years ago in […] Industry News David Michael | December 30, 2024 0 Comments
Inside the World Cup: The White Circus Visits Killington, VT Close to 2 p.m. on a dark, cold, late November afternoon, Mikaela Shiffrin waited in the Start House to take her second run in Killington’s annual International Ski and Snowboard Federation (FIS) World Cup Giant Slalom race. Close to 21,000 people stood, peering up at the hill, stomping the bleachers, clapping, ringing cowbells, and cheering. They had been making noise […] David Michael | December 9, 2024 0 Comments
Hometown Mountain Shoutout: Afton Alps, MN — The Joy of Skiing the St. Croix Nestled in the St. Croix River Valley in the tiny town of Afton, MN, lies the popular weekend getaway and nighttime ski location of Afton Alps. Yes, ‘The State of Hockey’ is better known for its skating than its skiing, but with everyone on skates and such similar edge control, skiing comes as second nature to Minnesotans — and let me […] Tate Sundberg | May 14, 2023 1 Comment