Squaw Valley-Alpine Meadows Sees Opportunity in Chinese Outdoor Retailer In a bid to attract more Chinese skiers and snowboarders Squaw Valley-Alpine Meadows has partnered with Toread, one of the leading Chinese outdoor retailers. Toread is responsible for the design, development, production, and sale of all sorts of outdoor equipment. Their products range from shoes, clothing, tents and sleeping bags to hardware, office equipment, electrical and more. The Squaw partnership […] Industry News Jake Rubnitz | August 30, 2017 3 Comments