Alterra Mountain Company Releases Its 2023 Impact Report DENVER, CO, April 22, 2024 – Today, Alterra Mountain Company released its second annual Forward Stance Impact Report, outlining its ongoing commitment to Social Responsibility. Organizing around four key pillars – People, Planet, Community, and Responsibility – the Forward Stance platform is designed to support the company’s employees, communities, and partners across its portfolio of North American mountain destinations. “Our […] Industry News SnowBrains | April 22, 2024 0 Comments
You Have Less Than 24 Hours to Purchase Ikon Pass at Lowest Prices Now is the time to keep the stoke alive and purchase a 24/25 Ikon Pass at its lowest pricing for next winter season. All Ikon Pass products—Ikon Pass, Ikon Base Pass, and Ikon Session Passes—will increase after April 18, 2024, and renewal discounts and child pass savings will end. Related: Ikon Pass Goes on Sale for 24/25 Season on March […] Industry News SnowBrains | April 18, 2024 1 Comment
Introducing the Resorts Added to Ikon with Addition of St. Moritz, Switzerland Ikon Pass just added the Engadin St. Moritz ski area to its European offering, giving Ikon Pass holders 5-7 days of access to the resorts in this mountain cooperative. But what does this actually entail? Engadin Mountains is a group of resorts and ski areas in the Upper Engadin Valley on a single ski pass. The inclusion of Engadin St. […] Brains Julia Schneemann | April 5, 2024 0 Comments
Ikon Pass Adds Renowned St. Moritz in Switzerland for Winter ’24/’25 Score the Lowest Prices of the Season Through April 18 Ikon Pass welcomes St. Moritz to the Ikon Pass community for winter 24/25, joining Zermatt in Switzerland for a total of six incredible European destinations. April 18, 2024, is the last day to score your Ikon Pass at spring’s lowest prices; prices go up $110, and savings end. Ikon Pass […] Industry News SnowBrains | April 4, 2024 0 Comments
2024 Season Passes Go On Sale at Thredbo, Australia, With A Huge New Range Of Benefits Australia’s Best Ski Resort is excited to launch its winter 2024 offering today with its new benefit-loaded season passes, lift passes, rentals, lessons, backcountry tours and more now available to purchase at thredbo.com.au. Kicking off on June 8 through to October 7, 2024, Thredbo will provide the Southern Hemisphere’s most premium winter experience with access to Australia’s best skiing and snowboarding, the launch of the […] Industry News SnowBrains | March 22, 2024 0 Comments
[INFOGRAPHIC] Comparing Historic Renewal Price Increases Between Ikon, Epic, and Indy Passes Multi-resort passes are now becoming the norm in the ski industry. One pass that is priced around the same cost as a singular ski area pass can now grant access to dozens of mountains across the world. Ikon, Epic, and Indy Pass are to name a few. The infographic above compares the historic pass renewal price increases across the three […] Industry News SnowBrains | March 7, 2024 2 Comments
Ikon Pass Goes on Sale for 24/25 Season on March 14 With More Perks and Benefits Than Ever Introducing More Friends & Family Discounts, Heli-Ski Discount, Free Summer Bike Park Day and More On Thursday, March 14, 2024, skiers and riders can start their 24/25 winter adventures and seek the unique at 58 global destinations across the Americas, Europe, Australia, New Zealand, and Japan, when Ikon Pass goes on sale for the 24/25 season. Current and new pass […] Industry News SnowBrains | March 7, 2024 0 Comments
Arapahoe Basin, CO, Chief Operating Officer Alan Henceroth Shares His Thoughts on Alterra Acquisition The days of skiing on a single season pass to one mountain resort are on the endangered list with mega passes like the Epic Pass, Ikon Pass, and the Indy Pass becoming more mainstream. It is a great option for guests to purchase one of these with the opportunity to ski their local resorts and also have the opportunity to travel […] Industry News Gregg Frantz | February 20, 2024 0 Comments