Lawsuit Against Alterra Mountain Co. Over Shortened Ski Season to Continue, Colorado District Court Judge Decides The pandemic cut ski season short in March of 2020. You were there—you remember. Parent company of the Ikon Pass, Alterra Mountain Company, shut down its mountains across the nation as state-mandated lockdowns became the new norm. Ikon Pass holders said they were owed a refund for not getting to ski the entire season. Alterra disagreed. So Ikon Pass holders […] Industry News SnowBrains | July 15, 2021 0 Comments
Ikon Pass Wins First Gold Telly Award With “Do Winter” Video Campaign Alterra Mountain Company was awarded a 2021 Gold Telly Award in the Online Commercials – Campaign category for its “Do Winter” Ikon Pass video series produced by Stept Studios. This marks the very first Gold Telly Award and the third consecutive recognition for Ikon Pass promotional campaigns. Ikon Pass also received a Silver Telly Award in 2019 and 2020. The […] Industry News SnowBrains | June 4, 2021 0 Comments
LAST CHANCE: You Have Less Than 24-Hours to Grab an Ikon Pass Before Prices Increase Brought to you by Ikon Pass If you’re not quite ready to let go of winter yet, then one way to keep the stoke high is to buy next year’s pass. And if you do that now, you’ll be safe in the knowledge that you scored your pass at the very lowest price, and can begin counting down the days until […] Industry News SnowBrains | May 4, 2021 0 Comments
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