Escape the Summer Heat at Chile’s Valle Nevado This post is brought to you by Valle Nevado. Summer is in full swing across North America, with many regions enduring some of the year’s most intense heat waves. But instead of suffering in the sweltering heat and waiting months for winter’s return, U.S. skiers have an opportunity to catch one of South America’s best resorts at the perfect time. […] Featured Article Quinn Brophy | August 10, 2026 0 Comments
Meet the Freedom Pass: A Budget-Friendly Potential Alternative to Epic and Ikon With multi-resort passes like Epic ($1,119) and Ikon ($1,399) steadily rising in price, many skiers and snowboarders are seeking more affordable alternatives. One option, for those who still want unlimited days on the slopes, is purchasing a season pass to a local mountain. While the decision to forgo mega passes and stick to a local resort can prove cost-effective, it […] Industry News Kien Warren | July 30, 2026 1 Comment
Alterra Announces Leadership Change at Steamboat Resort There will soon be a new leader at Colorado’s Steamboat Ski Resort. In a news release from Steamboat Pilot, Alterra Mountain Company announced that it will “part ways” with Steamboat Springs President and Chief Operating Officer Dave Hunter. The release said that Steamboat Resort would begin its replacement search immediately. In the meantime, Rob Perlman will coordinate the resort’s daily […] Industry News Quinn Brophy | June 10, 2026 0 Comments
Ikon Pass Extends Lowest Price to April 19 — Here’s What You Need to Know Update, April 18, 2026: Ikon Pass has extended its lowest price of the 2026–27 season by three days. Skiers and snowboarders now have until April 19 to purchase a pass starting at $299 for adults — the same floor pricing that was originally set to expire April 16. After that date, prices increase and Renewal Rewards end. Ikon Pass announced […] Industry News SnowBrains | April 18, 2026 0 Comments
SilverStar Mountain, BC, Joins the Ikon Pass — And You Have 2 Weeks to Lock In Spring Pricing SilverStar Mountain: 3,304 Acres Now Included on the Ikon Pass Score your 2026-27 Ikon Pass now at its current low spring rates–prices go up and promos end after April 16. Winter 2026-27 brings additional Peak Perks, new Renewal Rewards, and now a dozen of Canada’s best destinations with the addition of SilverStar Mountain in British Columbia. Related: 2026-27 Ikon Pass […] Industry News SnowBrains | April 2, 2026 0 Comments
Every Mountain on the Ikon Pass List of Resorts — All 70+ Destinations The Ikon Pass list of resorts for 2026-27 spans more than 70 destinations across five continents, from unlimited home-mountain laps in Colorado to seven-day trips in the Alps and Japan. Alterra Mountain Company confirmed the full Ikon Pass list of resorts when the pass went on sale March 12, 2026, and the roster grew again this year with three new […] Industry News SnowBrains | April 1, 2026 0 Comments
Tamarack Resort, ID: Escape the Crowds With an All-Season Pass Tamarack Resort, Idaho, is America’s only official ski, golf, and lake resort. The mountain is located just 90 miles north of Boise and in winter sees 300 inches of average annual snowfall. It boasts 1,610 skiable acres, 2,800 feet of vertical drop, and 57 named runs. In the summer, the resort offers lift-accessed mountain biking, golf, hiking, and a marina […] Industry News Dominic Gawel | March 21, 2026 0 Comments
How The Epic Pass Changed Skiing: A Data Driven History of Vail Resorts Rob Katz, CEO of Vail Resorts, recently gave an interview to the Wall Street Journal where he discussed Vail’s strategic shift from day tickets to season pass revenues, and the subsequent rise in ticket prices and crowding across Vail’s wide collection of ski resorts. The story of the megapass revolution has been told several times over, but details remain murky […] Brains Zach Armstrong | March 13, 2026 2 Comments
Ikon Pass and U.S. Ski & Snowboard Partner to Offer Skiers & Riders the Ultimate in Mountain Access Ikon Pass is now on sale at ikonpass.com for the 2026-27 season and, to kick it off, has teamed up with U.S. Ski & Snowboard to offer skiers and riders access to the most premier mountain destinations on the planet and an inside look at U.S. Ski & Snowboard athletes. For a limited time, skiers and riders can get a […] Industry News Press Release | March 13, 2026 0 Comments
Ski Industry Giants Shake Up Continues: Alterra CEO Jared Smith to Step Down After 2025-26 Season Alterra Mountain Company announced a leadership transition Tuesday, March 10, with Chief Executive Officer Jared Smith planning to step down at the end of the current winter season. Smith said serving as CEO had been “an honor,” noting that the company had expanded significantly during his tenure. “Serving as CEO of Alterra has been an honor, and I am deeply […] Industry News Julia Schneemann | March 10, 2026 0 Comments
Indy Pass Responds as 3 Midwest Resorts Jump to Ikon: “We Hate Seeing Corporations Grab More” The battle between independent skiing and corporate consolidation reached a boiling point this morning as three major Midwest destinations—Lutsen Mountains (MN), Granite Peak (WI), and Snowriver Mountain Resort (MI)—officially exited the Indy Pass to join the Ikon Pass for the 2026-27 season. The move, announced by Alterra Mountain Company as part of Ikon’s spring launch, was met with a sharp […] Industry News Martin Kuprianowicz | March 6, 2026 1 Comment
RED Mountain, BC, Report: The Only of North America’s 35 Biggest Ski Resorts Without a High-Speed Lift—Could That Be a Good Thing? RED Mountain report from February 7 – February 8, 2026 Someone told me a long time ago, when it came to spending money, that “You can have anything, you just can’t have everything.” I often apply this idea when it comes to making financial decisions, and generally, it helps me spend my money more wisely, while being realistic about what […] Conditions Report Liam Abbott | February 12, 2026 0 Comments
Palisades Tahoe, CA, Introduces $89 Lift Ticket Community Days on Select Wednesdays This February and March Palisades Tahoe is giving skiers and riders more reasons to hit the slopes midweek with the launch of Community Days—select Wednesdays this February and March featuring $89 Day Lift Tickets and a built-in giveback to the local community. Scheduled for February 4, 11, and 25, and March 4, 2026, Community Days celebrate the perks of midweek skiing—fewer crowds, more room to […] Industry News Press Release | January 30, 2026 0 Comments
Alterra Offers Ikon Passholders Up to $60 in Mountain Credits to Encourage Ski Visits Alterra Mountain Company is offering select Ikon Pass holders up to $60 in on-mountain credits as Colorado’s ski season continues to struggle with unusually low snowfall, according to reporting by Denver7. An email sent to some passholders this week offers $20 in credits for each day skied at U.S. Ikon resorts, for up to three visits between now and February […] Industry News Martin Kuprianowicz | January 29, 2026 0 Comments
ShipSkis Announces Expanded Multi-Year Partnership with Alterra Mountain Company as Official Shipping Partner of the Ikon Pass ShipSkis today announced an expanded multi-year partnership with Alterra Mountain Company. ShipSkis has been named the company’s Official Shipping Partner of Ikon Pass and participating Alterra Mountain Company destinations through 2028. Building on a successful program launch, the partnership introduces new ways for guests to move more easily between the mountains they love. Through ShipSkis’ door-to-door shipping services for skis, […] Industry News SnowBrains | January 7, 2026 0 Comments
Austin, TX, Proves It’s a Ski Town at Ikon Pass Stoke Night You might ask, “Why is there an Ikon Pass Stoke Event in Austin, Texas?” Fact: There are more skiers and snowboarders in Texas than in Colorado. According to a 2017 Snowsports Industry Association study, Texas is home to roughly 800,000 skiers and riders, compared to Colorado’s 500,000. That impressive number puts Texas third in the nation for total ski and […] Bob Witowski | December 12, 2025 0 Comments
Alterra Mountain Company’s Kids Ski Free Week at 15 North American Ski Destinations Begins Today From December 6 through December 12, 2025, kids will get up to seven free lift tickets at 15 of Alterra Mountain Company’s North American mountain destinations to use during Kids Ski Free Week. Related: Ikon Pass Offering 50% Off Friends & Family Tickets for the 2025-26 Winter Season Participating destinations include: Steamboat, Winter Park Resort and Arapahoe Basin in Colorado; […] Industry News SnowBrains | December 6, 2025 0 Comments
Megève Ski Area in France Joins Ikon Pass Thursday, December 11, is the last day to purchase 2025-26 Ikon Pass products: Ikon Pass, Ikon Base Pass, and Ikon Session Pass. The Ikon Pass will not be available for purchase starting December 12, and will go on sale again for winter 2026-27 in spring 2026. Related: The Ultimate Ikon Pass Odyssey: How to Spend a Year Skiing Across 5 […] Industry News SnowBrains | November 26, 2025 0 Comments
The Ultimate Ikon Pass Odyssey: How to Spend a Year Skiing Across 5 Continents As the mega passes grow in both mountain access and price, being a casual skier is no longer worth the hefty cost. The Ikon Pass nearly spans the entire skiable world, covering both hemispheres, five continents, 13 countries, and 70 resorts. So what’s the most value someone can get from one Ikon Pass? Did you know that access to Southern […] Brains Zach Suffish | November 13, 2025 0 Comments
Ikon Pass Rolls Out Major App Update Ahead of 2025-26 Season DENVER, CO, November 4, 2025 – The Ikon Pass community comes together with the newly upgraded Ikon Pass mobile app that makes it easy to track, plan and enjoy your time across 70+ global destinations. This season, when skiers and riders open their Ikon Pass app, they will experience their destination like a local. A new customized home page will […] Industry News Press Release | November 4, 2025 0 Comments