7 Ikon Pass Resorts Will Manage Crowds by Requiring Reservations Next Season Ikon Pass holders have been required to make reservations at Jackson Hole Mountain Resort, WY, Summit at Snoqualmie, WA, and Taos Ski Valley, NM, this season. The decision came after complaints from locals about overcrowding in previous years. Related: Jackson Hole’s President Admits Overcrowding Problem in 2019 In a move being applauded by skiers, Aspen Snowmass, CO, Big Sky Resort, MT, […] Industry News SnowBrains | July 28, 2022 20 Comments
Alterra Mountain Company Names New President & COO of Deer Valley Resort, UT Denver, Colorado, July 13, 2022 – Alterra Mountain Company announced today that Todd Bennett has been selected as President & Chief Operating Officer of Deer Valley Resort in Utah, effective August 1, 2022. A hospitality and ski industry veteran, Todd’s career has focused on elevating the guest experience through his extensive and unique experience at The Walt Disney Company, Vail Mountain, and through the creation of the outdoor publishing […] Industry News SnowBrains | July 13, 2022 0 Comments
[COMPETITION] Keep the Endless Winter Alive | Win the Trip of a Lifetime to Valle Nevado, Chile None of us want winter to be over, and with Ikon Pass, it doesn’t have to be. Ikon Pass destinations in the Southern Hemisphere are soon to be firing, and you can be there to experience it. If you want to keep the endless winter alive, head on over to ikonpass.com and enter the competition to win a trip for two […] SnowBrains | May 12, 2022 0 Comments
1 Day Left to Purchase Ikon Pass at Lowest Prices | Prices Will Go Up on April 22 Now is the time to keep the stoke alive and purchase a 22/23 Ikon Pass at its lowest pricing for the 22/23 winter season. All Ikon Pass products—Ikon Pass, Ikon Base Pass, and Ikon Session Passes—will increase on April 22, 2022, and renewal discounts, as well as child pass savings, will end. Related: Ikon Pass: 3 New Names for Your […] Industry News SnowBrains | April 20, 2022 3 Comments
Ikon Pass: Spring Scenes Full of YEWWW Brought to you by Ikon Pass On days like these, you’ve felt it – the warmth on your shoulders, the slight softening of snow, the desire to roam and ride under a bluebird sky. This time of year, you’ve seen it – the lengthening days, the shedding of layers, the pronounced and proud goggle tans. Related: Ikon Pass: It’s YEWWW […] Industry News SnowBrains | April 14, 2022 0 Comments
Boxing Match Between Vail Resorts CEO and Alterra CEO to Determine Who Has the Better Mega Pass To Commence Tonight at 7 PM ET Tonight at 7 p.m. ET, we will finally have the answer to a question keeping us all up at night: which season pass should I buy. . . Epic or Ikon? Vail Resorts CEO, Kirsten Lynch, will face Alterra CEO, Rusty Gregory, in a cut-throat boxing match tonight. Both CEOs feel as though they have a lot to prove as […] Industry News Haleigh Hafner | April 1, 2022 4 Comments
Ikon Pass: 3 New Names for Your Bucket List Brought to you by Ikon Pass For the 22/23 season, Ikon Pass has added more ways to play with the addition of three new legendary destinations to its growing family of mountains. Get ready to explore the storied slopes of Chamonix Mont-Blanc Valley in France, the sun-drenched scenes of Sun Valley in Idaho, and the powder-pillow deep history of Snowbasin […] Featured Article SnowBrains | March 23, 2022 3 Comments
SnowBrains Podcast #36 | Scot Schmidt – The Original Freeskier Brought to you by Ikon Pass: My guest today is the legendary Scot Schmidt: Scot was the very 1st professional freeskier in North America. He created the genre, and he did it with style. Scot’s intro into the ski industry was him dropping a 100’ cliff at Squaw Valley Palisades Tahoe, California in the 1983 Warren Miller Ski Movie, and […] Podcasts Podcast | March 15, 2022 2 Comments
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