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marketing rights

FIS Sells World Cup TV Rights to Swiss Sports Marketing Specialist Infront

Johan Eliasch

The International Ski & Snowboard Federation ‘FIS’ has sold the TV rights for the Alpine World Cup competitions to Infront Sports & Media. Infront is based in Zug, Switzerland, and has the marketing rights for several other sports competitions, such as the National Basketball Association (‘NBA’), the International Soccer Federation (‘FIFA’) or the International Ice Hockey Federation (‘IIHF’). The marketing […]

Industry NewsIndustry News
Julia Schneemann | July 25, 2023
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