Marta Bassino’s Olympic Dream Slips Away as the Italian Ski Racer Breaks Leg in Training With just two days to go until the 2025-26 World Cup Season Opener in Sölden, Austria, training is heating up. Unfortunately, for one ski racer the season ended before it even started: Marta Bassino broke her tibial plateau in training at the Schnalstaler Glacier/Val Senales in Italy. The 29-year-old, one of Italy’s top skiers and a favorite for the upcoming […] Competition Julia Schneemann | October 22, 2025 0 Comments
Key Ski Racing Equipment Changes by World Cup Athletes Ahead of the 2025-26 Season Each year, there is a shuffle of ski racers from one ski manufacturer to another. While some athletes stay with one sponsor for years or even decades—Mikaela Shiffrin has been equipped by Atomic for her entire career—others change more frequently. As athletes fine-tune every advantage before the Olympic season, several elite skiers have changed ski brands in the hope of […] Competition Julia Schneemann | July 31, 2025 0 Comments
Revo Launches Limited Edition Marta Bassino Sunglasses in Collab with the Italian Ski Racer Revo, the global leader in high-quality performance sunglasses, announces today the launch of a new sunglass style developed in collaboration with Revo ski ambassador, Italian World Cup alpine ski racer, Marta Bassino. To celebrate the launch, Revo and Marta Bassino will be hosting a press conference and autograph signing event at 5:00 p.m. on January 26 at the Hotel de la […] Industry News Julia Schneemann | January 24, 2024 0 Comments
Shiffrin Wins Giant Slalom Event at 2023 FIS World Cup Finals in Soldeu, Andorra, and Smashes More Records Sunday, March 19, 2023, saw the last alpine events of the World Cup season, and for the women, this was the Giant Slalom event, while the men had a Slalom race. This year, the FIS World Cup Finals in the alpine disciplines are being held in Soldeu, Andorra, and the weather in Andorra has been warm. The freezing line went across […] Industry News Julia Schneemann | March 20, 2023 0 Comments
Another Gold for Italy at the 2023 World Championships in Women’s Super-G Along With a Silver Medal for Mikaela Shiffrin Day 3 of the 2023 World Championships in Courchevel and Méribél, France, consisted of a Women’s Super-G event. The field was comprised of 37 of the world’s best skiers, including Norway’s Ragnhild Mowinckel, the current leader in the 22/23 Super-G World Cup standings, and 2022 Olympic Gold medal winner in Super-G Lara Gut-Behrami from Switzerland, who also won the 2021’s World […] Industry News Julia Schneemann | February 8, 2023 1 Comment
Mikaela Does It Again — 84th World Cup Title for US Ski Racer On a sunny Wednesday, January 25, 2023, in Kronplatz, Italy, Mikaela Shiffrin dominated the Women’s Giant Slalom course a second day in a row, taking home the 84th World Cup career title. This puts her only two more victories away from tying with Ingemar Stenmark. Related: The 9 Greatest Ski Racers of All Time After the first run, Mikaela was in […] Industry News Julia Schneemann | January 25, 2023 0 Comments
Race Report: Sara Hector Reigns Victorious in Exciting Kranjska Gora World Cup Giant Slalom The small Slovenian town of Kranjska Gora has become a mainstay on the women’s Giant Slalom and Slalom World Cup tour. The small town, near the Italian and Austrian borders, served as the first Giant Slalom World Cup of the new year on January 8th. After struggling through tough snow and weather conditions in the previous slalom World Cup in Zagreb, […] Olympics Phil Tremblay | January 10, 2022 0 Comments
Race Report: Slokar, Stjenersund Take Advantage of Shiffrin Absence in Lech / Zuers, Austria The first (and only) Women’s Parallel Giant-Slalom World Cup took place in brutal, blizzard-like conditions on November 13th. The second of seven Austrian alpine World Cup stops, Lech / Zuers (near St. Anton) challenged the 46 athletes to a 19 gate course over a 102m (335ft) vertical pitch. Despite World Cup overall points being on the line, American star Mikaela […] Olympics Phil Tremblay | November 15, 2021 0 Comments
World Cup Report: Giant Slalom Update – Mikaela Shiffrin Made Another World Cup Podium Watching the giant slalom is never boring but yesterday it was a quite dramatic fight! Italian Marta Bassino took the first place in the first run surprisingly after disappointing 12th in Solden, finishing in just 49.05 s. She was 0.23 s ahead of Petra Vlhova (she was 14th in previous GS in Austria) and 0.29 s faster than Michelle Gisin (she was […] Industry News Claire Weiss | December 2, 2019 0 Comments
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