Pro Snowboarder Zeb Powell Signs Deal with Nike’s Iconic Jordan Brand Just a few months after teasing a collaboration at X Games Aspen 2025, Zeb Powell signed a deal with Nike’s Jordan Brand, marking Jordan’s first step into snowboarding. Each of professional snowboarder Zeb Powell’s X Games snowboards featured the iconic Jumpman logo, leaving many people questioning whether it was just for show or meant something more. After the popular snowboarder […] Industry News Quinn Brophy | April 14, 2025 0 Comments
Peak Performance Becomes Presenting Partner of the Freeride World Tour Swedish clothing manufacturer Peak Performance and the Freeride World Tour ‘FWT’ last week announced an extension of their long-standing partnership. Peak Performance will become the presenting partner of the FWT starting in 2024. The collaboration solidifies Peak Performance’s commitment to the freeride community. The Swedish company has sponsored the FWT for the last eight years. The Freeride World Tour has […] Industry News Julia Schneemann | April 3, 2023 0 Comments
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