The World’s Largest Ski Area is Launching a New Online Travel Agency

The Association Les 3 Vallées, which operates the largest ski region in the world, has announced today that is launching a new online travel agency: Les 3 Vallées Travel. The goal is to provide winter sports enthusiasts around the globe with a simple and direct way to book holidays to the region throughout the year.

The site aims to offer a complete vacation booking portal as a one-stop-shop to secure lodging, lessons, rentals, lift tickets and ski passes. By the summer of 2023, the association expects to include eco-friendly travel options in addition to the current holiday packages being sold. Visitors will be encouraged to book using trains and local buses, resulting in lower carbon emissions, in hopes to reduce the volume of cars and pollution in the area.

In order for tourists to avoid peak travel times, the site will also incorporate flexible booking options such as Sunday-to-Sunday trips. Additionally, the Association Les 3 Valléess will advertise alternatives for digital nomads and accommodate options for hybrid workers such as short or mid-week stays, so professionals can work remotely in the mountains while enjoying all the perks of being based in close proximity to the resort. 

The Association Les 3 Vallées, which turned 50 years old this year, conducted extensive market research to discover that consumers define and describe Les 3 Vallées not just in terms of its skiing – and the surrounding resorts – but rather as a whole region, offering an abundance of activities and experiences for visitors to enjoy throughout all four seasons. This led the management committee to develop a new strategy focused on year-round tourism. The Association Les 3 Vallées’ executive director Olivier Desaulty, explained in a release,

 “Les 3 Vallées Travel agency is all about broadening and augmenting our offer to the marketplace focused on holidays to the region all year round. In the UK, most skiers book their annual ski trip year after year through knowledgeable and expert tour operators or travel agents. So, we see our strategy as very much complementary rather than one of competition.”

Les 3 Vallées is the largest interconnected ski area in the world with 373 miles of trails and 162 lifts. Les 3 Vallées includes seven resorts: Courchevel, Méribel, Brides-les-Bains, Saint Martin de Belleville, Les Menuires, Val Thorens, and Orelle. The mountains will operate this season from Dec 10, 2022, to April 28, 2023, and more than 85% of the ski area rises about 5,900 feet. The Association Les 3 Vallées was founded in 1972 by the local tourist offices, municipalities, lift companies, and ESF (Ski School France) to promote the Les 3 Vallées region and brand globally.