Industry News
San Francisco, June 05, 2024 – Affirm (NASDAQ: AFRM), the payment network that empowers consumers and helps merchants drive growth, today announced an expanded partnership with Alterra Mountain Company, a family of iconic year-round mountain destinations, including the world’s largest heli-skiing operation, and the owner of Ikon Pass. Eligible travelers will be able to pay over time with Affirm when purchasing an Ikon Pass in the U.S. and for the first time, also in Canada, plus local mountain passes, lodging, and lessons when traveling to any of Alterra’s destinations across North America.
By selecting Affirm at checkout, approved consumers can split purchases into monthly payments, for as low as 0% APR, making Affirm available across a wider variety of booking options following the success of the partnership to date. Consumers are shown the total cost of their purchase and will never pay more than they agree to upfront. Affirm never charges customers any late or hidden fees.
“We are continually looking at ways to enhance the purchase experience for our pass holders and destination guests, and Affirm offers flexibility and choice when looking to plan their winter adventures,” said Matt Bowers, Senior Vice President, Alterra Mountain Company.
“We are proud to deliver increased payment flexibility for Alterra Mountain Company consumers, including those purchasing an Ikon Pass or those seeking lodging, lessons, and more across Alterra’s iconic destinations,” said Pat Suh, SVP of Revenue at Affirm. “This expanded partnership positions us to drive even more value as we unlock a wider range of transactions and make Affirm available to even more skiers and riders across the U.S. and Canada.”
Alterra Mountain Company is one of 292,000 Affirm retail partners, including Amazon, American Airlines, Casper, Newegg, SeatGeek, Royal Caribbean, Priceline, and more. Offering Affirm at checkout can drive overall sales, increase average order value, and increase customer repurchase rates.
