Big Snow, NJ, Offers 50% Off Lift Tickets for Skiers in Jeans on National New Jersey Day This Sunday, July 27 The indoor ski and snowboard facility—North America’s only year-round real-snow ski area—will celebrate National New Jersey Day with a one-day promotion. Guests wearing jeans can use the code #NJDAY at checkout to receive the discount. Related: Shredder Ski School Opens First Dallas Location, Bringing Indoor Winter Sports to North Texas The promotion is a playful tribute to New Jersey’s […] Industry News SnowBrains | July 24, 2025 0 Comments
Smart Ass Fuel Mule Reinvents Refueling for Snowsports and Boating Enthusiasts In mountain towns around the Lake Tahoe region, where snowpack and shorelines define recreation through the seasons, efficient fueling can determine whether a day is spent on the lake or the slopes. The Smart Ass Fuel Mule is revolutionizing how active families and professionals fuel boats, snowmobiles, and even small aircraft, providing a practical solution to the logistical challenges of […] Gear SnowBrains | July 17, 2025 0 Comments
Milano Cortina 2026 Unveils Olympic and Paralympic Medals in Venice, Italy With only 205 days to go until the Winter Games start, organizers of the 2026 Olympics at Milan-Cortina, Italy, unveiled the official Olympic and Paralympic medals on Tuesday, July 15. The medals are designed with inclusivity and symbolic weight in mind. Presented in Venice, the capital of Veneto—one of the host regions of the Games—the medals were introduced by Italian […] Olympics SnowBrains | July 16, 2025 0 Comments
22-Year-Old Trail Runner Dies After Slipping on Snow-Covered Trail in Saalbach-Hinterglemm, Austria A 22-year-old Belgian trail runner was found dead late last Wednesday night after slipping on steep terrain near the summit of the Geißstein in Austria’s Pinzgau mountains near Saalbach-Hinterglemm. Austrian authorities initially reported him as a 27-year-old, but Brugge/Bruges police (Belgium) have confirmed the hiker was, in fact, 22 years old—not 27 as stated by Salzburg Mountain Rescue and Salzburg […] Hiking SnowBrains | July 15, 2025 0 Comments
Wimbledon Winner Jannik Sinner Used to be a National Champion Skier Jannik Sinner, the 23-year-old Italian tennis star and former skier who excelled in Italy’s junior ski racing circuit, won his first Wimbledon men’s singles title yesterday, overcoming two-time defending champion Carlos Alcaraz in a gripping four-set final, 4-6, 6-4, 6-4, 6-4. The victory, his fourth Grand Slam title, cemented his place as the world’s No. 1-ranked tennis player Related: Tennis […] SnowBrains | July 14, 2025 0 Comments
Summer Snow Blankets Banff Sunshine Village, AB Banff Sunshine Village, Alberta, shared images of summer snow on its social media channels on Thursday, July 10, as unseasonable flakes brought winter back to the Canadian Rockies–if only for a few hours. The midday post showed snow on the upper reaches of Goat’s Eye Mountain. “Meanwhile on the top of Goat’s Eye… Yep, this is a LIVE shot from […] Industry News SnowBrains | July 14, 2025 0 Comments
7 Reasons Why the Tetons, WY, Are the Most Badass Mountains in North America The Teton Mountains in Wyoming are one of the most famous mountain ranges on earth, and a big part of that has to do with the skiing and riding that exist there. The Tetons are widely considered the most badass mountain range in North America, and there are some solid reasons to back them up. “The Tetons are the closest […] SnowBrains | July 12, 2025 6 Comments
Rare Snowfall Transforms South Africa’s Cederberg Mountains Into Winter Wonderland A rare and picturesque snowfall blanketed parts of South Africa’s Western Cape this week, transforming the normally dry and rugged Cederberg Mountains into a winter wonderland. On Tuesday, July 8, Kagga Kamma Nature Reserve located northeast of Cape Town was among the areas that received snow, with photos and videos posted to social media showing a layer of white dusting […] SnowBrains | July 10, 2025 0 Comments
Snowboarder Anna Gasser Undergoes Shoulder Surgery Following Surfing Accident Olympic snowboard champion Anna Gasser required immediate surgery after dislocating her shoulder in a recent surfing accident in Munich, Germany. The injury, which occurred on an artificial wave, means the Austrian will miss summer training. Related: U.S. Ski Racer Mikaela Shiffrin Undergoes Unexpected Surgery Gasser, 33, confirmed the incident on her social media: “Crazy how everything can change in a […] Industry News SnowBrains | July 9, 2025 0 Comments
Norwegian Freeskier Completes World Record Pond Skim at Summer-Only Ski Resort Fonna, Norway Freeskier Benjamin Forthun may have set a world record pond skim at Norwegian summer-only ski resort Folgefonna, Norway. Last week, the Norwegian athlete managed to ski across the pond formed from the glacial melt at the famous summer ski resort in the Hardangerfjord, covering a distance of 112 meters (367 feet) from one end to the other. Related: Almost A […] Industry News SnowBrains | July 9, 2025 0 Comments
Norwegian Summer-Only Ski Area Stryn Sommerski Closed for the 2025 Season Stryn Sommerski, one of Norway’s premier summer glacier ski areas, closed its slopes on June 29, about a week earlier than usual—a decision driven by Europe’s record-breaking early-summer heat wave. While Stryn typically remains open into early July, abnormally warm conditions melted much of its delicate snow base, compromising safety and snow quality. Management made the precautionary call to end […] Industry News SnowBrains | July 7, 2025 0 Comments
Olympic Vice Champion Accused of Sexual Harassment of Minors Retired French ski racer Joël Chenal is accused of sexual harassment of minors. The 2006 Turin Silver medallist, once a fixture in elite Alpine skiing and later a coach of aspiring athletes, is being accused by seven women of sexual harassment in the early 2000s, when they were underage minors. The allegations have rocked the French skiing world and triggered […] Industry News SnowBrains | July 6, 2025 1 Comment
Thick Snow Blankets Northeastern Turkey as Southern Regions Battle Wildfires In a striking example of growing climate extremes, parts of Turkey’s mountainous northeast woke to snow-covered landscapes on Thursday and Friday, July 3-4, as other parts of the country grapple with scorching temperatures and deadly wildfires. The snowfall was reported around Rize, a coastal city on the Black Sea approximately 120 kilometers (75 miles) from the Georgian border. The province […] Industry News SnowBrains | July 6, 2025 0 Comments
Timberline Lodge, OR, Targets August 20 for End of 2025 Summer Ski Season Timberline Lodge, Oregon, is once again extending North America’s longest lift-served ski season, aiming to remain open through August 20. The announcement was confirmed by John Burton, Timberline’s director of marketing and public affairs, to POWDER. Related: 3 U.S. Ski Areas Remain Open for Skiing This Holiday Weekend Burton caveated that the August 20 date is a target, not a […] Industry News SnowBrains | July 4, 2025 0 Comments
Jungholz Ski Area, Austria, Faces Permanent Closure After Failed Sale Austria’s Jungholz Ski Area is facing permanent closure after a much-anticipated sale to German investor WMM AG collapsed at the last minute. The deal fell apart after negotiations with local landowners broke down over land use rights. Related: German Company Acquires Bankrupt Jungholz Ski Area, Austria, for $1.65 Million Jungholz, which filed for bankruptcy in June 2024 following a season […] Industry News SnowBrains | July 4, 2025 0 Comments
Beat the Heatwave: The 2025 Winter Season is Underway at Valle Nevado, Chile As summer temperatures soar across the United States, Valle Nevado in Chile offers a unique and refreshing escape: deep powder, high-alpine adventure, and world-class skiing just as the Northern Hemisphere swelters. For American skiers and snowboarders, the 2025 season at Valle Nevado is the perfect opportunity to trade heatwaves for fresh tracks, all while taking advantage of exclusive passholder benefits […] Industry News SnowBrains | July 1, 2025 0 Comments
Rare Snow Blankets Chile’s Atacama Desert for First Time in a Decade A rare snowfall event affected the arid expanse of the Atacama Desert, known as the driest place on Earth, on 26 June. The snow covered the Operations Support Centre of the ALMA Observatory in Chile, situated at an altitude of 9,500 feet (2,900 metres). Related: [PHOTOS] Rare Snow Turns Argentina’s Atlantic Beaches White for First Time Since 2013 The event, […] Climate SnowBrains | July 1, 2025 0 Comments
[PHOTOS] Rare Snow Turns Argentina’s Atlantic Beaches White for First Time Since 2013 Rare snow transformed Argentina’s Atlantic coast into a winter wonderland on Monday, as an intense polar cold front swept across the country, blanketing beaches and resort towns in Buenos Aires Province. Residents of coastal communities such as Miramar, Monte Hermoso, Mar del Plata, Costa del Este, and San Eduardo del Mar awoke to find their sandy shores and streets hidden […] Climate SnowBrains | July 1, 2025 0 Comments
NASA: Western Mountain Snow Melts Fast and Early This article first appeared on NASA Earth Observatory and was written by Lindsey Doermann. The Pacific Northwest is one of many regions reliant on the winter mountain snowpack to sustain ecosystems and satisfy a host of water needs during drier times of the year. After two winters of meager accumulations, winter 2024-25 brought healthy snow totals to the mountains of […] Climate SnowBrains | June 30, 2025 0 Comments
Registration Now Required for Annual Skiing Tradition in Breckenridge’s Fourth of July Bowl With the Fourth of July approaching, skiers and snowboarders are preparing for the annual pilgrimage to Breckenridge’s Fourth of July Bowl, where the tradition of Colorado summer skiing continues. However, this year, The Peak 10 Classic, a longstanding free event on Independence Day, introduces a significant change: a required registration system, reports Summit Daily. “Change is inevitable – especially when […] Industry News SnowBrains | June 30, 2025 0 Comments
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