Industry News
Alterra Mountain Company yesterday announced the establishment of the Alterra Mountain Company Community Foundation, a public charity created to provide financial support to the members of the North American communities in which Alterra Mountain Company operates.
Alterra Mountain Company founders from Henry Crown and Company and KSL Capital Partners, and Alterra Mountain Company CEO, Rusty Gregory, have donated an initial $2.6 million to fund grants. Ongoing financial support for the Community Foundation will come from public donations. Currently, the Community Foundation’s focus will be granting emergency relief and hardship assistance to those in need within the company’s North American mountain and city communities.
The Community Foundation is available to provide emergency relief and hardship assistance to those in need due to situations and unforeseen circumstances such as the COVID-19 pandemic, natural disasters, crime, illness or death, and other emergency hardships. Individuals and companies in the U.S. and Canada may apply for grants. Applications are now being accepted athttp://www.alterracommunityfoundation.com.
“If this last year has taught us anything, it’s that the most important thing we can do as individuals and companies is help support those who help us. Our employees, vendors, guests and neighbors create the very spirit of the mountains that draw visitors from all over the world. The Alterra Mountain Company Community Foundation was established to offer some support to those in need and help them thrive.”
– Rusty Gregory, CEO
A Grant Committee has been established to review grant applications and determine awards. The committee is made up of representative community members from each region where Alterra Mountain Company owns a resort, including the Denver metropolitan area where Alterra Mountain Company is headquartered.
Alterra Mountain Company’s family of destination communities are Steamboat and Winter Park in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures and Alpine Aerotech in British Columbia.
The Alterra Mountain Company Community Foundation is a U.S. 501(c)(3) public charity. For more details and grant applications, visit http://www.alterracommunityfoundation.com.
Aloha,
My Name is Paul Badgley I am a co-founder of the Coral Reef Education Institute, a 501c3 nonprofit located on the Big Island of Hawaii.
Our mission is to educate as many people as possible to identify the negative human impacts on our oceans and what the solutions are to those issues. We are working to reverse the effects of Climate Change through visitor education, monitoring, and restoration programs. We teach people what corals are, why they are so important, and what can be done to protect this quickly disappearing resource. Ko kula uka, ko kula kai. “What happens on land, happens to the sea”.
Now that climate change has become a frequent topic amongst government and science, we have found that people are searching for a more rewarding vacation experience. They are looking for ways to “give back” while traveling and participate in activities where their time and dollars can make a difference.
We are seeking a collaboration with your resorts. We would like to make our Short film and presentation with a Q&A session available at your location to your guests, staff, and surrounding communities. Our environmentally enriching programs will add to your guest’s overall experience. Learning about the importance of our oceans natural resources encourages visitors to make mindful choices.
You can learn more about us on our website: http://www.onecoralreef.org
I would love an opportunity to talk story and learn how we could assist each other in making our tourism industries more sustainable for our plants’ fragile ecosystems.
And spend more than $60,000,000.00 yes that is Sixty Million dollars, on a completely unneeded gondola between squaw valley and alpine meadows as well as another million dollars or more for marketing materials, etc., for the squaw name change, but build and/or purchase any community long term affordable housing for needed low wage employees?
Hmmm sure Rusty Gregory you are so philantrophic it boggles the mind.
Exactly!!
You mean they want to help the people they pushed out of town/the down valley town? Capitalism at work here, people!