Industry News
ALTERRA MOUNTAIN COMPANY NAMES NEW PRESIDENT & COO OF CRYSTAL MOUNTAIN RESORT IN WASHINGTON
SNOWSHOE MOUNTAIN’S FRANK DEBERRY APPOINTED TO LEAD THE COMPANY’S MOST RECENT ACQUISITION
With the recent announcement of Alterra Mountain Company’s intent to purchase Crystal Mountain Resort in Washington, Frank DeBerry, currently of Snowshoe Mountain, WV will be named President & COO of the destination upon the closing of the transaction.
“I am very pleased to announce Frank DeBerry as the new President of Crystal Mountain Resort,” said David Perry, President & Chief Operating Officer of Alterra Mountain Company. “It’s always a great benefit to retain talent within the company, and Frank brings a wealth of experience with him from nearly a decade spent leading Snowshoe. I know he will now guide Crystal and its talented team into the future with enthusiasm and the support of the entire Alterra Mountain Company family.”
Frank DeBerry has served as the President & COO of Snowshoe Mountain Resort in West Virginia since 2011, leading the destination out of the recession and spearheading its continued growth. DeBerry has spent his entire career in the ski industry, working his way up through Intrawest and serving as General Manager at Mountain Creek Resort in New Jersey before leading the team at Snowshoe.
“I couldn’t be more excited about joining the Crystal team. It’s an outstanding mountain with a reputation for delivering the best ski and snowboard experience in the region,” said Frank DeBerry. “From day one, Alterra Mountain Company has been about bringing together a special collection of destinations, supporting them, and letting them maintain the unique character that has made them who they are. Crystal is indeed a very special mountain, and the opportunity to apply that philosophy there is one that I look forward to.”
“Leaving Snowshoe and the mountains of West Virginia won’t be easy. This mountain and the people here reignited my passion for skiing and the outdoors. They’ve also made me a better person and a better leader. With that said, it’s assuring to know that Snowshoe is in such a strong place and has ownership that believes in the destination’s enormous potential to be even greater than it is today.”
DeBerry will begin at Crystal Mountain Resort upon the closing of the transaction and a search for his replacement is underway. In the meantime, Patti Duncan, Snowshoe’s Vice President of Resort Operations, will oversee operations for Snowshoe upon closing of the transaction.
Crystal Mountain, WA joins 35 other iconic resorts available on the Ikon Pass.
