“Why Aren’t More People Skiing?” | Bloomberg TV

Listening to this Bloomberg TV interview with Vail CEO Rob Katz reveals a lot of interesting ski resort information.  Most destination ski resort visitors come from the mid-west followed by the northeast.  It’s also interesting the Vail’s CEO admits and fully accepts climate change.  So, the ski industry is starting to get it, that’s good.

What’s sad to learn is how skiing/snowboarding is slowly dying.  What is the future of our sport?  Owning a small ski resort simply doesn’t cut the mustard anymore.  You have to have a major destination ski resort large enough to book visitors in the summer and fall regardless of snow conditions.  Small ski resorts can’t compete with that and have to rely on good snow conditions.  With climate change’s big changes and significant variability, it’s going to get harder and harder for the little guy.

Oct. 24 (Bloomberg) –- Vail Resorts CEO Rob Katz discusses how climate change issues affect the skiing business and Vail’s expansion plans. He speaks with Erik Schatzker and Stephanie Ruhle on Bloomberg Television’s “Market Makers.” (Source: Bloomberg)