2026 is Your Last Chance to Ski or Snowboard in Japan Before Big Changes Come for Tourists For years, Japan has been a bucket-list destination for skiers and snowboarders around the world, offering legendary powder, stunning alpine vistas, and a unique blend of culture and hospitality. But if Japan’s slopes have been on your radar, 2026 may be your best chance to enjoy them under the current conditions. Starting in mid-2025, a series of sweeping tourism reforms […] Industry News Brent Thomas | April 14, 2025 0 Comments
What Are Your Chances of Dying While Skiing or Snowboarding? Everything we do in life involves a risk. Some risks are greater than others. Even simple daily activities, like getting out of bed, walking down a set of stairs, or driving, expose us to personal harm. Related: Risk Taking in Extreme Sports | Why Do We Do Things That Could Kill or Injure Us? There are many ways we could die […] Brains Brent Thomas | April 12, 2025 1 Comment
Steamboat, CO, Father and His 4 Kids Ski Over 10 Million Combined Vertical Feet this Season Earlier this year, SnowBrains covered the remarkable story of four young siblings who set a goal to all ski over a million vertical feet this season. Jeff Gebauer is the father of Liam, 13, Roman, 12, Fiona, 10, and Eric, 8, who all passed the million-foot milestone for the season on February 15. Reaching the million-foot milestone was something the […] Industry News Brent Thomas | April 11, 2025 0 Comments
5 Multi-Resort Passes That Offer Access to Ride the Southern Hemisphere [UPDATED: 4/10/25 at 9:00 a.m. PST] As the winter ski season winds down in North America, many people will turn to more seasonal activities like biking, hiking, golf, or spending time at the lake. It makes sense as the weather turns warmer and ski resorts close. It can be a sad time of year for many as most ski resorts […] Brains Brent Thomas | April 10, 2025 0 Comments
North America’s 11 Most Influential Ski Resorts That Have Shaped the Industry Today Although North America was not the birthplace of skiing, many of its resorts have had significant influence on the sport. From the rugged peaks of the Rockies to the powder-filled bowls of British Columbia and the icy slopes of the East Coast, North America’s ski resorts have done far more than offer a place to carve turns—they’ve helped shape the entire […] Brains Brent Thomas | April 9, 2025 0 Comments
POWDR Corp. Announces It Will Not Sell Mt. Bachelor, OR, After All After nearly eight months of speculation and anticipation, POWDR Corp. announced on Friday, April 4, that it will no longer pursue the sale of Mt. Bachelor. The company, which has owned the Central Oregon resort since 2001, stated that it had evaluated all factors involved and ultimately decided to retain ownership “indefinitely.” “There are numerous factors involved in evaluating a […] Industry News Brent Thomas | April 5, 2025 0 Comments
Why the ‘ONE Wasatch’ Concept of Interconnected Resorts in Utah Hasn’t Come to Fruition For years, the concept of ‘ONE Wasatch’ has fascinated skiers and snowboarders who dream of an interconnected ski experience in Utah’s Wasatch Mountains. The proposal aims to link six major ski resorts—Alta, Snowbird, Brighton, Solitude, Park City Mountain, and Deer Valley—via a series of lifts and runs, creating one of the largest ski networks in North America. It would include […] Industry News Brent Thomas | April 3, 2025 1 Comment
Why Do Ski Resorts Close When Their Snowpack Is Still So Deep? At the beginning of the ski season, it is a race to see which resort will open first. Pent-up demand from not skiing during the summer and fall drives skiers to clamor for their first tracks of the season. Sometimes this is only on one lift and a measly 12-inch base, most of which might be man-made snow. Then, at […] Brains Brent Thomas | April 3, 2025 11 Comments
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