SkiCo Proposes to Expand Snowmass Ski Area, CO Big changes are coming to Aspen’s Snowmass Ski Area. From increasing the snowmaking production to potentially expanding terrain, SkiCo representatives updated the board on proposed amendments to the Snowmass Mountain Master Plan that was approved by the U.S. Forest Service in January 2023. Related: Arapahoe Basin, CO, Chief Teases Unreleased Master Plan – New Gondola, New Lifts, and Expansions – SnowBrains […] Industry News Luke Guilford | February 16, 2024 0 Comments
Imperfect Advocacy: Addressing The Climate Change Hypocrisy An upcoming film created by professional skier and Protect Our Winters (POW) Athlete Alliance member Amie Engerbretson, The Hypocrite, challenges the notion that winter sports athletes are hypocrites because they leave a large carbon footprint while chasing snow around the world, all while advocating for the climate. Although this film has yet to premiere, the message reflects a fundamental responsibility winter […] Industry News Luke Guilford | February 11, 2024 0 Comments
evo To Open its Second Hotel in Tahoe City, CA The outdoor retail and experiences company, evo, paved its way into the ski community as one of the first online retailers in the industry in 2001. Since then, evo has opened brick-and-mortar locations, created evoTrip Adventures, and recently spread its wings into the hotel industry. The first evo hotel, Campus Salt Lake, opened in 2022 in Salt Lake City, and now […] Industry News Luke Guilford | February 6, 2024 0 Comments
Why is That Tree Covered in Bras and Beads at the Ski Area? Every ski resort seems to have that one tree covered in bras, beads, boots, panties, and whatever people choose to toss on it. Many refer to it as the “panty tree.” There have been conflicting reports that debate when, where, and why panty trees came to be, so today, we must try to piece together the puzzle. Our earliest theory […] Brains Luke Guilford | February 5, 2024 5 Comments
Two-Year-Old Boy Believed to Be Youngest Person to Reach Everest Base Camp A journey many people spend months training for has just been accomplished by a two-year-old toddler after his parents decided to take him on a whim. Carter Dallas, from Glasgow, Scotland, reached the 17,598-foot-high Everest base camp on October 25, 2023. Related: The Forced Relocation of Everest Base Camp – SnowBrains Dallas is two years younger than the previous youngest […] Industry News Luke Guilford | January 31, 2024 1 Comment
2 People Reported Buried by Avalanche on Ruby Mountain Heli-Ski Tour in Nevada According to the Elko Report, two skiers were reportedly buried and safely rescued after an avalanche was triggered in the Ruby Mountains of Nevada. It was reported that the slide occurred on January 15 at 1:26 pm in Lamoille Canyon, located in northeastern Nevada. The Elko Report also noted that all members of the party are safe and free of injuries. […] Avalanche Luke Guilford | January 30, 2024 3 Comments
Top 9 Countries With the Most Ski Resorts This list is for those itching to know just how many ski resorts one could ski in any of these top countries. Spoiler alert… it’d take a long time to hit all of these. Today’s list will provide enough nerdy facts for the next trivia night, because why else would anyone know that France has 199 ski resorts? To clarify […] Brains Luke Guilford | January 29, 2024 0 Comments
Protect Our Winters Announces First Female CEO Protect Our Winters (POW) is a climate advocacy organization that was created in 2007 by professional snowboarder Jeremy Jones. Since POW was founded, the organization has blossomed into a worldwide network of more than 130,000 supporters. On January 16, POW announced that Erin Sprague, currently serving as POW’s Board Chair, will now succeed Torrey Udall and take over as Chief […] Industry News Luke Guilford | January 22, 2024 0 Comments
Luke Guilford
Industry News
Brains
Avalanche
