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Press releases from the ski industry.

Lake Tahoe Communities Encourage “Anything But One Person Per Car” This Winter with Parking Reservations and Free-to-Ride Shuttles

Free-to-rider transportation options are reducing Lake Tahoe traffic | Photo: NTCA

Regional officials point to recent traffic mitigation wins while also recognizing the continued need for residents and visitors to use shared transportation options Traffic congestion in mountain towns is certainly nothing new—especially on weekends and holidays during the winter—but new data suggests use of free-to-the-rider shared transportation options in the Lake Tahoe region is increasing. “Simply put, if you’re in […]
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SCOTT Partners With Sickos Crew On Exclusive Ski Goggle Collaboration

SCOTT, a global leader in sports equipment and apparel, is proud to announce a new collaboration with the high-energy adventure group, Sickos, to launch a one-of-a-kind SCOTT Shield Goggle. This partnership combines Scott’s industry-leading innovation with the daring style of the Sickos Crew, resulting in a product built for those who push their limits on the slopes. The SCOTT x […]
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Valentine’s Day Weekend: Pennsylvania Ski Resorts Celebrate the Season of Love

Palmerton, PA – February 7, 2025 – Punxsutawney Phil has seen his shadow, signaling six more weeks of winter—welcome news for snow enthusiasts across Pennsylvania. With an extended season ahead, February presents the perfect opportunity for visitors to hit the slopes and take advantage of special events, discounts, and winter festivities at Pennsylvania’s Area Ski Resorts (SkiPA). Whether planning a romantic Valentine’s getaway or making […]
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Helly Hansen Celebrates Ski Patrollers Worldwide on International Ski Patrol Day 2025

On February 10, Helly Hansen, the leading global ski brand trusted by professionals, will take part in the fourth annual International Ski Patrol Day (ISPD) to recognize ski patrollers and their extraordinary work to keep resorts open, safe, and fun for people of all ages and skill levels. All mountain-goers are encouraged to come together on this day to show […]
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Adrien Grabinski Might be the Best Skier You’ve Never Heard of

  Adrien Grabinski is the ski patrol director and caretaker at Shames Mountain, a tiny ski hill in northwest British Columbia. The mountains, the snow, and the big lines in the Coast Range first captivated him, but the local ski community truly stole his heart. But somehow, despite his demanding responsibilities, the 25-year-old ex-ski racer pushes himself harder than anyone […]
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