Mt. Rose Ski Tahoe, NV, Offers Free Learn to Snowboard Day for Kids Mt. Rose Ski Tahoe will host a free Learn to Snowboard Day for young children on Sunday, January 11, 2026, giving first-timers a playful introduction to snowboarding. The event runs from 9:30 a.m. to noon near the resort’s Main Lodge and is open to kids ages 4-7. Participants will rotate through a series of activity stations inside Mt. Rose’s custom […] Industry News Martin Kuprianowicz | January 9, 2026 0 Comments
Mount Bohemia, MI, Announces New Employee Housing Plans For 2026 Mount Bohemia, the renowned experts-only ski resort overlooking Lake Superior, has announced plans to build new employee housing in 2026. Mount Bohemia is located in far Northern Michigan, nearly 10 hours away from Michigan’s largest city, Detroit, and its surrounding suburbs. Mount Bohemia is no average ski resort by midwestern standards, however. The resort features over 900 feet of vertical, 585-620 […] Industry News Joseph Kaufmann | December 22, 2025 0 Comments
Jackson Hole Mountain Resort, WY, to Open Aerial Tram on Thursday, December 18 Jackson Hole Mountain Resort said the Aerial Tram, known as Big Red, is scheduled to begin operations on December 18 after new snowfall and a longer-duration storm pushed mountain totals high enough for upper-mountain access. Snow levels are expected to hover between 6,500 and 7,000 feet from late Thursday into Friday before dropping to the valley floor with a cold […] Industry News Martin Kuprianowicz | December 17, 2025 0 Comments
Indy Pass to Partner With Up to 100 Independent Ski Shops as More Resorts Added and Fall Passes Nearly Sell Out GRANBY, COLORADO – Indy Pass announced today that it has allied with the Winter Sports Retailers (WSR), an independent ski and snowboard retailers association, to provide exclusive discounts on gear and tune-ups for Indy Pass holders at participating shops. The WSR Association comprises over 200 independent ski shops across the US. Many are expected to join the program for 2025-26. […] Industry News Press Release | September 11, 2025 2 Comments
Mount Bohemia, MI, to Add 4 Brand New Gladed Runs for 2025-26 Season Tucked away on Michigan’s Keweenaw Peninsula, Mount Bohemia has built a reputation as one of the most hardcore ski areas in the Midwest. Known for its powder stashes, steep terrain, and some of the best gladed skiing east of the Rockies, Bohemia attracts adventurous skiers who crave an off-the-beaten-path experience. With no snowmaking, no grooming, and a focus on natural […] Industry News Brent Glogau | September 9, 2025 0 Comments
Montana Mansion With its Own Ski Trails Lists for $24 Million Have you ever dreamed of having a ski resort entirely to yourself for a day? Well, the Lolo Ranch located 20 minutes south of Missoula in Montana might be able to bring that dream to life. This 1981 acre property in the foothills of the Bitterroot Mountain range which borders the Lolo National Forest hit the market on June 12, 2025 […] Zach Suffish | June 27, 2025 0 Comments
The Steepest Ski Run in the U.S. Rambo, located at Crested Butte Ski Resort in Colorado, is the steepest ski run in the United States. The pitch is an astounding 55 degrees, meaning you’ll hold on for dear life at almost every turn. You’ll be dodging many trees and navigating through many moguls on your way down, increasing difficulty in making it to the bottom of the […] Matt Scribner | February 11, 2025 28 Comments
Jackson Hole Mountain Resort, WY, to Open Aerial Tram and Sublette Lift This Week Sublette Grand Opening Set for Friday After Huge Winter Storm (TETON VILLAGE, WYO. – DEC. 17, 2024) – Jackson Hole Mountain Resort (JHMR) is excited to announce that the iconic Aerial Tram and new Sublette lift will open this week following significant snowfall and extensive preparations on Rendezvous Mountain. A winter storm has dumped more than 36 inches of snow […] Industry News SnowBrains | December 18, 2024 0 Comments
SCOTT Sports Partners with Recco Technology SCOTT Sports makes a wide array of outdoor gear, used in various sporting categories. The company recently teamed up with Recco Rescue Systems to start utilizing this potentially life-saving technology in their products. SCOTT’s new line of helmets will incorporate Recco Technology in an attempt to reach more consumers, in turn saving rescue teams time and increasing efficiency. Recco currently has […] Industry News James Pulfer | December 10, 2024 1 Comment
The Top 9 Most Festive Resorts to Spend Christmas Christmas time is the most festive time of the year, filled with bright lights, cheery songs, and jolly spirits. Who doesn’t want to take their families on a magical holiday trip to the snow, but where is the perfect resort for the most Christmas spirit? Here are the nine most festive resorts around the globe for your Hallmark-Christmas vibe: #9: […] Brains Elise Chou | November 24, 2024 0 Comments
Indy Pass Becomes the Temporary Owner of Historic Black Mountain in New Hampshire JACKSON, NEW HAMPSHIRE—The Indy Pass and Entabeni Systems have purchased Black Mountain, New Hampshire’s oldest ski area, from the Fichera family. For the past 30 years, the Fichera family has worked tirelessly to keep the mountain open for the community to enjoy. Indy Pass will own and operate the resort for this coming season and will transfer the ownership to […] Industry News SnowBrains | October 5, 2024 0 Comments
Big White Ski Resort, BC, Ranked #4 in Canada by Condé Nast Traveller UK Readers’ Choice Awards Kelowna, BC, October 1, 2024 – Big White Ski Resort has been honoured as one of the top ski resorts in North America by the Condé Nast Traveller UK Readers’ Choice Awards, announced today. The prestigious accolade reflects the votes of over 125,000 Condé Nast Traveller readers in the UK, who shared their travel experiences and insights to highlight the best global […] Industry News Press Release | October 1, 2024 0 Comments
Alterra Mountain Company and Affirm Expand Exclusive Partnership to Bring Payment Flexibility to More Skiers & Riders San Francisco, June 05, 2024 – Affirm (NASDAQ: AFRM), the payment network that empowers consumers and helps merchants drive growth, today announced an expanded partnership with Alterra Mountain Company, a family of iconic year-round mountain destinations, including the world’s largest heli-skiing operation, and the owner of Ikon Pass. Eligible travelers will be able to pay over time with Affirm when […] Industry News SnowBrains | June 5, 2024 0 Comments
[PHOTO TOUR] The 3rd Annual Mammoth Mountain, CA, Yacht Club I’ve never seen a ski resort celebrate its Closing Day like Mammoth does with Yacht Club. It was purely wild and hilariously creative. For Saturday of Closing Day Weekend, Mammoth Mountain hosted its third annual Yacht Club boat races, where daring guests raced down a frozen track at breakneck speeds in homemade “boats” constructed only from three basic home materials for a […] Martin Kuprianowicz | May 29, 2024 0 Comments
Mammoth Mountain, CA, Capping Off Season with Stylish Closing Weekend Festivities Before Big Summer Project to Upgrade Chair 1 with High-Speed 6-Pack Freedom tastes like corn. Come springtime across the Mountain West, lingering snow that fell throughout the winter starts undergoing a melt-freeze cycle where the high sun angle and accompanying warm temperatures soften snow that froze the night before, creating a smooth-as-a-pool-table sensation that is known to skiers and snowboarders as ‘corn snow’. It feels like you’re riding on glass. Because of […] Industry News Martin Kuprianowicz | May 24, 2024 0 Comments
Fun-Filled Closing Weekend at Palisades Tahoe, CA Olympic Valley, Calif. [May 20, 2024]— After a memorable winter and spring season, Palisades Tahoe is approaching the final days of the longest ski season in Lake Tahoe, closing out on Memorial Day, May 27. The slopes will be open from 8 a.m. to 2 p.m. for skiing and riding, weather and conditions permitting. Once the slopes close, the resort […] Industry News SnowBrains | May 20, 2024 0 Comments
[VIDEO] Alyeska Resort’s Signature Event, Slush Cup, Draws Massive Turnout in Alaska View this post on Instagram A post shared by Luke Bredar (@lukabees) Instagram post courtesy of Luke Bredar | @lukabees Imagine skiers dressed up in crazy costumes, bombing down a hill, trying to build up enough speed to skim all the way across an icy pond. That’s what the Slush Cup—held every April at Alyeska Resort—is all about. The fact […] Industry News SnowBrains | April 30, 2024 0 Comments
Alterra Mountain Company Closes Acquisition of Mike Wiegele Helicopter Skiing in British Columbia DENVER, CO, April 25, 2024 – Today, Alterra Mountain Company has announced the closing of the purchase of Mike Wiegele Helicopter Skiing(MWHS) in Blue River, British Columbia, Canada, further expanding the company’s premium heli-skiing portfolio, complementing CMH Heli-Skiing & Summer Adventures. “With the acquisition of Mike Wiegele Helicopter Skiing, we are excited to add another premier heli-skiing operation to the […] Industry News SnowBrains | April 25, 2024 0 Comments
New Sublette Lift Will Debut Next Year at Jackson Hole Mountain Resort, WY (TETON VILLAGE, WYO. – APRIL 23, 2024) – Jackson Hole Mountain Resort (JHMR) is pleased to announce the close of another successful winter season, the longest in the Resort’s history. The 2023-24 season wrapped up on April 14 after a total of 143 open days on the mountain and 447 inches of total snowfall that culminated in a series of […] Industry News SnowBrains | April 23, 2024 0 Comments
Alterra Mountain Company Releases Its 2023 Impact Report DENVER, CO, April 22, 2024 – Today, Alterra Mountain Company released its second annual Forward Stance Impact Report, outlining its ongoing commitment to Social Responsibility. Organizing around four key pillars – People, Planet, Community, and Responsibility – the Forward Stance platform is designed to support the company’s employees, communities, and partners across its portfolio of North American mountain destinations. “Our […] Industry News SnowBrains | April 22, 2024 0 Comments
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