Industry News
Faction is incredibly excited to unveil its most comprehensive, best-engineered ski collection to date. The 20|21 line-up is the culmination of years of progressive research and development; extensive testing; and massive investment in state-of-the-art manufacturing.
Faction offers five premium ski series to meet the demands of every freeskier. There’s a lot to love between the new, award-winning free-touring skis in the Agent Series and the heap of new and updated skis across Dictator, Prodigy, Outcast, and the Candide Thovex Signature Series. All skis are now available for pre-order.
The 20|21 collection features quality assurance second-to-none. Faction’s massive investment to shift manufacturing into world-class factories is without question the largest shift seen across the industry. Over 90% of the 20|21 collection is produced with Austrian manufacturing partners, and we’re tracking towards 100%. Faction’s skis are built to last.
Pair new factories with Faction’s veteran engineering team and the result is the highest quality product Faction has ever produced. Daniel Tanzer and Oliver Binder are among the most respected engineers in the industry, having been at companies like Kästle—Oliver was a founding partner there—Fischer and Scott. With leadership from Josh Cohen who has been with Faction from its inception in 2006, the product team is purely world-class.
The hardgoods experts are backed by Faction’s full-time Quality and Sustainability Manager—a Swede and former Volvo engineer by the name of Sara Asmoarp—who proudly works to uphold premium quality across Faction’s product ranges, as well as minimize Faction’s impact in its supply chain and its manufacturing.
Faction’s 20|21 collection is expected to win coveted awards and medals in this season’s foremost Buyer’s Guides, across both unisex and X Series offerings. The X Series is built for women who rip; ”X” branded skis feature the exact same construction as their counterparts in the main, unisex range, and are differentiated solely by lengths & artwork.
Faction Skis is spearheaded from the Alps, in Verbier, Switzerland. Faction’s North American headquarters & showroom is located in Denver, Colorado. The company is independent and backed by over 400 investors. The Faction Collective is comprised of skiers, mountaineers, artists, filmmakers, engineers, partners, dreamers, and doers, united by a love for the mountains and the world’s finest tools of escape.
Visit factionskis.com for more information.
