Industry News
On April 17, Ikon Pass introduced Adventure Assurance, the industry’s first free program designed to alleviate uncertainty and provide flexibility to 20/21 pass holders. Today, Ikon Pass announces expanded Adventure Assurance benefits and more options to offer pass holders peace of mind for winter 20/21.
Whether pass holders ski a little, ride a lot, or choose to not use their pass throughout winter 20/21, Adventure Assurance has skiers and riders covered. Ikon Pass holders may elect to defer the purchase price paid for their unused 20/21 Ikon Pass to the 21/22 winter season. Or, if passes are used and there is an eligible COVID-19-related closure at any North American Ikon Pass destination, Ikon Pass holders will receive a credit toward a 21/22 Ikon Pass based on the percentage of days closed, more details below. Expanded Adventure Assurance coverage is free and included with every previously purchased 20/21 Ikon Pass and new 20/21 Ikon Pass purchases.
In addition to Adventure Assurance, Ikon Pass also offers double 20/21 renewal discounts to provide some value back to skiers and riders for the shortened 19/20 winter season, now available through Tuesday, June 16, 2020.
NEW: Expanded Adventure Assurance
Zero-Day Credit with More Time to Defer – For any reason, if a pass holder does not use their 20/21 Ikon Pass, they will have the option to defer the purchase price paid for the 20/21 Ikon Pass toward the purchase of a 21/22 Ikon Pass using the new Zero-Day Credit – no questions asked. 20/21 Ikon Pass holders can now make this decision between September 10, 2020 and April 11, 2021 (previously September 10 – December 10, 2020).
PRODUCTS INCLUDED: 20/21 Ikon Pass, Ikon Base Pass, Ikon Base Plus Pass, Ikon Session Pass 4-Day
Added Assurance Due to Possible COVID-19 Closures – If an Ikon Pass holder’s selected Ikon Pass destination closes due to an eligible COVID-19 event between December 10, 2020, and April 11, 2021, the Ikon Pass holder will receive a proportional credit towards any 21/22 Ikon Pass.
Starting September 10, 2020, Ikon Pass holders will be able to select from two options:
The All Destinations election has been automatically selected for you. If you choose to change your selection, you will have the option to do it online between September 10, 2020, and October 1, 2020, in My Account.
ALL DESTINATIONS
If any eligible North American Ikon Pass destination closes due to COVID-19 for one, several or all days between December 10, 2020, and April 11, 2021, pass holders will receive a proportional credit based on the percentage of those days closed during that time period. A credit will be applied automatically to the pass holder’s account for use towards any 21/22 Ikon Pass.
PRODUCTS INCLUDED: 20/21 Ikon Pass, Ikon Base Pass, Ikon Base Plus Pass
ONE ELIGIBLE DESTINATION
If the pass holder’s selected North American destination is closed at least seven consecutive days or 21 total days between December 10, 2020, and April 11, 2021, due to COVID-19, the pass holder will receive a proportional credit based on the percentage of those days closed during that time period. A credit will automatically be applied to the pass holder’s account for use toward any 21/22 Ikon Pass.
PRODUCTS INCLUDED: 20/21 Ikon Pass, Ikon Base Pass, Ikon Base Plus Pass
Adventure Assurance for the Ikon Session Pass 4-Day
For any reason, no questions asked, between September 10, 2020, and April 11, 2021, 20/21 Ikon Session Pass 4-Day pass holders have the option to defer 100% of the purchase price of their unused pass toward any 21/22 Ikon Pass product, regardless of COVID-19 closure.
PRODUCTS INCLUDED: 20/21 Ikon Session Pass 4-Day
For complete details and terms and conditions, please visit the Adventure Assurance Program Page and Ikon Pass FAQ.
Other recent benefits made available to 20/21 Ikon Pass holders as a show of community gratitude include:
- Double the renewal savings – up to $200 to provide some value back to Ikon Pass holders due to the shortened 19/20 winter season
- More time to get the lowest price – through June 16, 2020
- Payment Plan – Four easy payments with only $199 down, at 0% interest
- Child Pass Promotion – Purchase up to two discounted Child Ikon Passes or Child Ikon Base Passes for children ages 5-12 with the purchase of an Adult Ikon Pass or Adult Ikon Base Pass. New renewal discounts apply.
- Two New Destinations: Mt. Bachelor in Oregon and Windham Mountain in New York
“We understand that there is still pass holder uncertainty around winter 20/21, and we aim to offer Ikon Pass holders peace of mind and more time to make the best decisions,” said Erik Forsell, Chief Marketing Officer, Alterra Mountain Company. “Pass holders can ski a little, ride a lot, or defer the purchase price of their unused 20/21 Ikon Pass, we’ve got them covered. We look forward to next winter, sweet days await us.”
The Ikon Pass unlocks adventure with access to 43 iconic winter destinations across the Americas, Europe, Japan, Australia, and New Zealand and is a collaboration of industry leaders – Alterra Mountain Company, Aspen Skiing Company, Boyne Resorts, POWDR, Jackson Hole Mountain Resort, Alta Ski Area, Snowbird, SkiBig3, Revelstoke Mountain Resort, Taos Ski Valley, Windham Mountain, Thredbo, Mt Buller, Niseko United, Valle Nevado, and NZ Ski. Each demonstrates integrity, character, and independence that is reflected in their mountains and guests.
Click below for all Ikon Pass product details – pricing, access, and benefits.
Ikon Base Pass with Jackson Hole Mountain Resort & Aspen Snowmass Access
For more information please visit www.ikonpass.com.
The sad fact is I didn’t get one day on my IKON pass this year as I was waiting for spring skiing at Mammoth. Ikon refused to give me any discount for not riding even one day on their pass. They can do whatever they want next year, this season they took $600 plus dollars and I got nothing. That is not right. Perhaps the Epic is the way to go. At least they took care of their customers in a fair and reasonable manner.