Industry News
Most Ikon Pass destinations do not require reservations at this time for lift access to the 38 North American Ikon Pass destinations for winter 20/21. While these unprecedented times and rapidly evolving circumstances may cause plans to change without notice, currently most Ikon Pass destinations feel confident they can elevate the guest experience and eliminate the need for lift access reservations by addressing social distancing concerns through other operational changes.
In order to provide priority access to Ikon Pass holders, many destinations will temporarily regulate or eliminate a number of day ticket products in order to control resort visitation levels and avoid overcrowding. Access at Ikon Pass destinations will vary. For more details, visit Ikon Pass.
The health and safety of all guests and employees is a top priority for all Ikon Pass destinations and each will help minimize the risk of contagion by following all local and federal health and safety protocols. All guests should check with each destination prior to arrival to learn about face covering requirements, social distancing, and cleanliness and disinfection protocols, and any other requirements that might impact their visit.
Ikon Pass is committed to communicating inevitable changes to all plans as soon as possible so Ikon Pass holders can adjust and plan accordingly. Visit ikonpass.com for more details.
And in an open letter to passholders, Alterra CEO Rusty Gregory had this to say:
The health and well-being of Alterra Mountain Company guests, employees, and local communities has and will always be our company’s highest priority. Since last winter’s resort closures, our teams have been working to develop operating plans and protocols designed to mitigate the spread of COVID-19. We are intently focused on complying with local, county, and state regulations and offering the best guest experience possible for the 20/21 season. The effectiveness of these plans will rely on your cooperation with our enforcement of face coverings, social distancing and crowd management on and off the mountain.
This effort starts with controlling resort visitation levels to avoid overcrowding. We are prioritizing access for season pass holders and will tightly regulate the number of daily lift tickets that will be available by advance purchase only. To this end, walk-up window sales will be eliminated, and the sale of most undated lift ticket products will be discontinued until further notice.
The pandemic has disrupted our lives in so many unpredictable ways. Medical professionals and scientists tell us that this constantly changing dynamic will likely continue until effective vaccines and therapeutics are developed and become available to the general public. Alterra Mountain Company and our destinations are committed to staying on top of the inevitable changes to come as best practices and health regulations throughout the two countries, six states, three Canadian provinces, and 15 mountain communities in which we operate rapidly evolve. Our teams will communicate these changes to you as soon as possible so we can all adjust and plan accordingly.
Like you, I’m excited to get back to winter and the skiing and riding to come. These unprecedented times will continue to challenge us and will require tolerance and effort by all of us to help keep each other healthy and our destinations open for your enjoyment.
I look forward to seeing you on the mountain. Rusty
Rusty Gregory
Chief Executive Officer
Alterra Mountain Company
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