Industry News
Well, this hasn’t been done before…
The Ikon Pass and the Denver Broncos have partnered up to promote each other.
The Ikon Pass is currently offered by Alterra Mountain Co, a joint venture between the owners of Squaw Valley, CA and Aspen, CO.
Alterra has bought 14 ski resorts in less than a year and many of them are the best in their regions.
The Ikon Pass now offers skiing and riding at 35 ski resorts in North America, Japan, and Australia.
Ikon Pass Press Release:
IKON PASS AND THE NFL’S DENVER BRONCOS ENTER INTO A THREE-YEAR STRATEGIC PARTNERSHIP
DENVER, Colo., September 6, 2018 – Alterra Mountain Company’s Ikon Pass and the Denver Broncos are teaming up on an integrated multi-year partnership, making the Ikon Pass the Preferred Ski Pass of Broncos Country.
The partnership is designed to provide Ikon Pass exposure to millions of fans nationwide throughout Broncos Country, a passionate group of fans who follow the team and visit Broncos Stadium at Mile High during each Broncos home game.
Creative elements at Broncos Stadium at Mile High will provide a glimpse into Ikon Pass premium destinations and generate visibility for the multi-resort pass product through branding at the Mile High Mountain Village between Gates 4 and 5 and LED in-stadium signage. The partnership also includes website, TV and radio advertisements and activations featuring appearances by Broncos mascot, Miles, cheerleaders and alumni.
“Football season is here and winter 2018-2019 is around the corner, which means it’s the perfect time to announce a partnership between the Ikon Pass and the Denver Broncos,” said Jimmy Huh, Director Media Marketing. “These are two brands with passionate fan support and a natural fit for anyone who is a fan of the Denver Broncos.”
“We are thrilled to announce a multi-year partnership with Alterra Mountain Company and the Ikon Pass,” said Broncos Chief Commercial Officer, Mac Freeman. “Our fans share a love of the Broncos and our mountains, and we look forward to exposing Broncos Country to new unparalleled ski and snowboard access with the Ikon Pass.”
The Ikon Pass, launched in January 2018, offers skiers and riders access to 72,000 skiable acres at 35 destinations throughout North America, Australia and Japan. It is a collaboration of industry leaders – Alterra Mountain Company, Aspen Skiing Company, Boyne Resorts, POWDR, Jackson Hole Mountain Resort, Alta Ski Area, Snowbird, SkiBig3, Revelstoke Mountain Resort, Sugarbush Resort, Taos Ski Valley, Thredbo and Niseko United. Each demonstrates integrity, character and independence that is reflected in their mountains and guests.
About Alterra Mountain Company
Alterra Mountain Company is a family of 13 iconic year-round destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real-estate development, food and beverage and retail businesses. Headquartered in Denver, Colorado with destinations across the continent, we are rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans five U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Deer Valley and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. We honor each destination’s unique character and authenticity and celebrate the legendary adventures and enduring memories they bring to everyone. For more information, please visit www.alterramtnco.com.
About Ikon Pass
The Ikon Pass is the new standard in season passes, connecting the most iconic mountains across North America, Australia and Japan, delivering authentic, memorable snow adventures. Brought to you by Alterra Mountain Company, the Ikon Pass unlocks access to a community of diverse destinations you want to ski and ride, including Aspen Snowmass, Steamboat, Winter Park Resort, Copper Mountain and Eldora in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Jackson Hole Mountain Resort in Wyoming; Big Sky in Montana; Stratton, Killington and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Boyne Highlands and Boyne Mountain in Michigan; The Summit at Snoqualmie in Washington; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort and Cypress Mountain in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta, and Snowbird in Utah; Thredbo in Australia; and Niseko United in Japan. Special offers are available at CMH Heli-Skiing & Summer Adventures, the world’s largest heli-skiing operation. For more information on the Ikon Pass, please visit www.ikonpass.com.
About Denver Broncos
The Denver Broncos, who will embark on their 59th season in 2018, are tied for the second-most Super Bowl appearances in professional football history. In addition to winning back-to-back World Championship following the 1997-98 seasons, the Broncos captured their third Super Bowl in 2015. The team has also totaled 29 all-time winning seasons, 22 playoff berths, 15 AFC West titles and 10 AFC Championship Game appearances. “Broncos Country” is home to the NFL’s best fans with the franchise’s 48-year home game sellout streak representing the longest in professional football. The 2018 season will mark Pat Bowlen’s 35th as owner of the Broncos. The first owner in professional football history to reach 300 wins in his first 30 years, Mr. Bowlen has helped the Broncos to more Super Bowl appearances (7) than losing seasons (6) during his distinguished ownership.
