Industry News
Ikon Pass and Mountain Collective Pass holders will be required to make reservations to ski at Jackson Hole Mountain Resort, WY, next season, President Mary Kate Buckley revealed in a letter yesterday. Seven ski days at Jackson Hole are included on the Ikon Pass, and are a $150 add-on to the Ikon Base Pass.
The resort aims to operate all lifts at full loading capacity, including the Aerial Tram, and Jackson Hole pass holders will not be required to make reservations. However, the resort are encouraging day ticket visitors to buy in advance so the resort can manage the crowds amid limited capacity.
Other details in the letter, in full below, include operating dates, covid safety protocols, and opening lifts earlier to get skiers and riders on the mountain quicker.
Dear Jackson Hole Mountain Resort Guests, Passholders, Friends and Loyalists,
Amidst a busy summer in the Tetons and with fall fast approaching, we at Jackson Hole Mountain Resort (JHMR) are setting our sights on the Winter 2021-22 season. JHMR looks forward to welcoming you back to another 137-day season commencing Thanksgiving Day, November 25, 2021, through April 10, 2022.
When we created our plan to operate the resort this winter, our assumption was COVID-19 would be well under control due to widespread access to vaccines and we would return to operating under more normal conditions. We currently plan to operate all lifts at full loading capacity, including the Aerial Tram, but we are prepared to modify our operations as required by any forthcoming health orders. We will continue with innovations introduced last season to manage our guest experience, including limiting daily capacity, requiring reservations for multi-resort pass products and offering early loading on select base area lifts to help skiers and riders get on the mountain earlier.
We developed a playbook last year that modified our operations and enabled us to stay open the full 137 days, affording our guests a premier skiing experience. We strive to do the same this year by staying nimble, adapting to changing situations and communicating any changes to our plans in response to health orders. Because of continued uncertainties surrounding the upcoming season, and to help mitigate any buyer anxieties, we are offering full refunds for any JHMR pass product, less an administrative fee. Our hope, goals and plans are for normalcy, but we will relieve our guests of the risk of that uncertainty with this provision.
Elevating the Guest Experience
We are implementing new lift ticket purchasing procedures, personalized guest service enhancements and user-friendly technology innovations across our operation. To reduce crowding, we will manage daily mountain capacity throughout the season and will strongly recommend day ticket purchasers to buy online in advance. JHMR passholders will NOT be required to make a reservation and can ski or ride on the days as indicated on the pass type purchased.
Day Tickets and Advance Purchasing
Starting September 7, 2021, guests can review pricing, check availability and purchase day or afternoon tickets online here. Guests are incentivized to purchase online before their visit with a 10% discount on purchases made outside 14 days or more and a 5% discount for purchases made within 7-14 days.
Purchasing in advance also allows for pre-arrival ticket fulfillment, mailing and lodge delivery with the added convenience of direct-to-lift access. We will continue an afternoon ticket start time of noon. If capacity limits are met for a specific day, tickets will no longer be available for purchase.
Reservations for Ikon Pass and Mountain Collective
JHMR is requiring reservations for Ikon Pass and Mountain Collective passholders. Ikon Pass holders intending to visit JHMR can begin making reservations on Thursday, October 21, 2021, on ikonpass.com. Mountain Collective passholders may begin making reservations on Thursday, October 21, 2021, on jacksonhole.com. Ikon Pass and Mountain Collective passholders with proof of an area lodging reservation or flight booking made prior to Thursday, October 21, 2021, will be able to make a reservation.
COVID Safety Protocols and Season Pass Refund Option
With the ongoing uncertainty surrounding COVID-19 and variants, JHMR is offering passholders the opportunity to receive a full refund, less an administrative fee, on their 2021-22 JHMR season pass purchase up to November 15, 2021.
We will continue to monitor the evolving health and safety guidance and recommendations from local, state and federal officials and may adopt additional operational protocols to ensure guest and employee safety. We appreciate your enthusiasm and loyalty as we adapt to current circumstances while maintaining our guest service standards and commitments.
Thank you for your ongoing support of JHMR; we look forward to seeing you on the mountain this winter.
Best,
Mary Kate Buckley
JHMR President
IF WE ARE A SKI CLUB COMING FROM NEW YORK, HOW CAN WE BE SURE NOT TO BE TURNED AWAY FROM SKIING JACKSON HOLE?