BRING THE SNOW. EMBRACE THE RITUAL.
The final episode in a series of quirky videos from Ikon Pass here, Embrace the Ritual. What lengths will you go to to ensure powder days…?
It’s born into us, passed down from old guards to lil rippers. It’s that thing set deeply into our collective bones and community beliefs.
Sometimes quirky, sometimes subconscious, always with passion, we all welcome winter in our own way.
“It’ll be worth it, sweetie. You know rhyming brings the best winter…”
Be the ritual – it’s the second nature of the soul.
We know how it is. Be the ritual, and the snow will deepen.
