VIDEO: Ikon Pass ‘Embrace the Ritual’ – Rhymes With Snow

SnowBrains |

BRING THE SNOW. EMBRACE THE RITUAL.

The final episode in a series of quirky videos from Ikon Pass here, Embrace the Ritual.ย What lengths willย youย go to to ensure powder daysโ€ฆ?

Itโ€™s born into us, passed down from old guards to lil rippers. Itโ€™s that thing set deeply into our collective bones and community beliefs.

Sometimes quirky, sometimes subconscious, always with passion, we all welcome winter in our own way.

โ€œIt’ll be worth it, sweetie. You know rhyming brings the best winter…โ€

Be the ritual โ€“ itโ€™s the second nature of the soul.

We know how it is. Be the ritual, and the snow will deepen.


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