Industry News
Massive crowd cheers the fastest female alpine ski racers in the world at the Heroic Killington Cup presented by Stifel; Lara Gut-Behrami wins the giant slalom and Anna Swenn-Larsson and Wendy Holdener tie for slalom win
$650,000 was raised for the Killington World Cup Foundation thanks to 37,000 who attended the race, with record numbers on Saturday
Vermont’s Killington Resort, the largest ski and snowboard resort in Eastern North America and part of POWDR – an adventure lifestyle company – hosted the women’s Audi FIS Ski World Cup for the sixth time over Thanksgiving Weekend. Switzerland’s Lara Gut-Behrami won the giant slalom under sunny skies on Saturday and in a shocking finale Sunday, Anna Swenn-Larsson (SWE) and Wendy Holdener (SUI) tied for the slalom win. Though she logged the fastest time in run one, five-time Killington Cup champion Mikaela Shiffrin finished the slalom in fifth.
After a slow start to the Audi FIS Ski World Cup season, marred with cancellations in Europe, Killington Resort pulled off the impossible by taking the racecourse from grass to FIS snow control approval in a matter of days. Because of the prolonged warm weather in November, the Heroic Killington Cup presented by Stifel was the first race of the year for many athletes, who shared their enthusiasm for being back in Vermont.
“I always have a lot of fun at Killington. I’m excited to hear the crowd in the gate. I think we know as a team that Killington has the best fans. As an adopted Vermonter, it’s always nice to see a couple familiar faces at the finish line.”
– Stifel U.S. Alpine Team athlete and University of Vermont student Paula Moltzan
The record-breaking crowds totaling 37,000 over the weekend began arriving on Friday for the return of the athlete bib presentation and fireworks display, and once again roared on both Saturday and Sunday as the fastest female alpine ski racers in the world descended Superstar.
“This crowd is quite special. Especially in the slalom, I can hear the crowd from the start. It’s this deep rumbling that soaks into your bones and gives you some extra energy to try and get to the finish faster. Some places everyone has a favorite they’re rooting for. Being my hometown, I think some people are going to be cheering for me, but I think if anyone on this stage comes down with a really strong run, it’s deafening. The crowd isn’t only cheering for one person, it’s just looking for an amazing show. I think that’s what makes it special, even if I’m not winning the race.”
– local favorite and five-time champion Mikaela Shiffrin
The 2022 Heroic Killington Cup presented by Stifel also launched “Heroic” a new women’s initiative by the U.S Ski & Snowboard Team, designed to empower and create opportunities for females in the ski industry.
“This event builds so much groundswell and has lifted up the resort and changed its reputation, among women especially. I think it has done wonders for employee culture and our community. Having this enormous event that is all about women has been an invaluable addition to the culture here and enables women to continue to thrive at Killington.”
– POWDR SVP of Marketing Services Megan Fearnow
“It is such an honor to host 20 different nations, 90 of the world’s best female athletes and the thousands of fans who cheer for every country here at Killington Resort. I’ve been helping coordinate this event since year one and I still get butterflies of excitement. To all the athletes, thank you for giving it your all and inspiring the next generation of skiers and female athletes all over the world.”
– Director of Brand Marketing, Events and Special Projects Amy Laramie
Highlights
- The Heroic Killington Cup presented by Stifel held an estimated 37,000 spectators across three days (6,000 Friday night for opening ceremonies, 21,000 Saturday for giant slalom, and 10,000 Sunday for slalom).
- The Heroic Killington Cup presented by Stifel was broadcast in more than 60 countries worldwide and live on NBC, Peacock and Outside in the United States.
- The Heroic Killington Cup presented by Stifel raised $650,000 for the Killington World Cup Foundation through ticket sales and VIP packages.
- Over 300 volunteers took part in the Heroic Killington Cup presented by Stifel.
- Over 600 children from New England ski clubs participated in the opening day parade on Saturday.
2022 Giant Slalom Results
1st Lara Gut-Behrami (SUI)
2nd Marta Bassino (ITA)
3rd Sara Hector (SWE)
2022 Slalom Results
1st Anna Swenn-Larsson (SWE)
1st Wendy Holdener (SUI)
3rd Katharina Truppe (AUT)
Ski racing is rad!