Industry News
Nowadays we take out subscriptions in all areas of our lives. Music, movies, TV, gym are all things we pay for on a monthly basis. Well, now we can add your ski pass to that list, as Mammoth Mountain reveals their $99 a month pass, reports powder.com.
Mammoth just introduced their “Work + Play Membership” for $99 a month. With this, members receive a 2017/18 Cali4nia Season Pass (which includes lift access to Mammoth, June Mountain, Big Bear, and Snow Summit), additional lift access at Mammoth and June Mountain through January 2019, a Mammoth Bike Park Pass for summer 2018, and unlimited access to the Fort, Mammoth’s new coworking spaces that debuted this season.
“We wanted to create a product in which people can come to work, ski, and bike without seasonality attached to it,” said Matt Jung, who helped create the department at Mammoth that runs the Fort program. “People aren’t coming just to work, they’re coming for a specific reason; to ski, bike, hike, and do all the things Mammoth is famous for. We wanted to create something that made visiting Mammoth an all-encompassing experience.”
Signing up for the pass, members are locked in for 12 months, meaning the membership will cost you $1,200 a year. This is 65 percent less than it would cost for the individual passes (a $1,049 Cali4nia Pass; $449 annual mountain bike pass; and $2,000 annual Fort pass). On top of the savings, by making a monthly payment, this new model could eliminate the scramble to scrape together one lump sum for a season pass in the fall.
“Before the electronic age came along, when you came to Mammoth, you were completely disconnected,” said lawyer Richard Gerard who manages to ski 50+ days a season. “Now, our businesses and clients rely on us being plugged in 24/7. With a coworking space like the Fort, I’m able to go up, get a few hours in, then still answer phone calls and emails in the afternoon. Without it, I wouldn’t be able to get up and ski every weekend like I do.”
For those that are already Cali4nia pass holders, there are discounted rates on the Work + Play Membership for $40 a month, which includes all the extra benefits of the full membership.
While still in its inaugural season, over 100 people have already signed up for the membership, and Jung hopes that this number will only grow as time moves forward.
