Industry News
Active Interest Media (AIM) and U.S. Ski & Snowboard yesterday announced that NASTAR operations will transfer to its previous ownership, AIM. Through this transition, AIM and U.S. Ski & Snowboard will continue to partner in the marketing, promotion, and growth of the 52-year-old NAtional STAndard Race series that boasts more than 100,000 annual races at over 100 resorts around the country.
“NASTAR can trace its roots back to 1968 when the program was developed by SKI Magazine. We are excited to bring NASTAR back under our roof at AIM with SKI Magazine. AIM is well-positioned to continue to develop the lauded NASTAR brand, and we look forward to garnering greater awareness and participation in the sport of ski racing nationally.”
– AIM CEO Andrew Clurman
U.S. Ski & Snowboard will transfer operations to AIM in the coming months. AIM will handle all forward operations interfacing with resorts while U.S. Ski & Snowboard will complete any outstanding business operations from last season. Any advance registrations for the Nationals this year will be honored in 2021 and will be transferred to AIM in the transition.
“NASTAR has always been an important entry point for aspiring racers to our development pipeline in alpine ski racing and we are excited to see it continue to grow under AIM once again. Many of the best U.S. Ski Team athletes got their start at NASTAR – a tradition we expect to continue. We look forward to working with AIM to inspire participants of all ages to get involved in ski racing.”
– U.S. Ski & Snowboard President and CEO Tiger Shaw
About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2020, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org
About Active Interest Media
One of the world’s largest enthusiast-media companies, Active Interest Media publishes leading consumer magazines such as Yoga Journal, Backpacker, SKI, Vegetarian Times, Sail, Old House Journal, and more. The company’s five divisions—the Equine Network, Home Group, Healthy Living Group, Marine Group, and Outdoor Group—reach more than 39 million people in 85 countries. AIM also operates thriving B2B platforms, online universities, and retail events. Core competencies include lead generation, marketing services (through its in-house agency, Catapult Creative Labs), and video production. Its businesses include Warren Miller Entertainment, the most successful adventure-film company in history; IDEAFit, the world’s leading organization of fitness and wellness professionals; and AIM Studios, a seven-person unit dedicated to digital video. Active Interest Media’s customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.
