Did the Winter Olympics Motivate Viewers to Get Out there and Participate? SIA Releases Latest Research Data (Spoiler: NO)

Steven Agar | | Industry NewsIndustry NewsOlympicsOlympics
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Did the Olympics motivate viewers to get out and participate? Credit: Transworld

The Snowsports Industries America (SIA) just released their latest research on how the PyeongChang Winter Olympics impacted viewers and the subsequent participation of those sports.

Turns out, the Olympics had a very little impact on viewers, with almost 70 percent saying that watching the events had no impact on their desire to participate.

Other nuggets of info to be taken from the report:

  • Women enjoyed watching team events way more than men
  • There was no gender bias with regards watching events. Men had no preference whether they watched male or female events and the same for women.
  • Burton was, by far, the most memorable snowboard brand. Four or five ski brands had equal impact
  • 85 percent of viewers watched on a regular┬átelevision.

That’s pretty much it! Check out the full infographic for pretty charts and graphs.

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Credit: SIA

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One thought on “Did the Winter Olympics Motivate Viewers to Get Out there and Participate? SIA Releases Latest Research Data (Spoiler: NO)

  1. Do we ask the same question about “all” the sports in the summer olympic’s?? Not!

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