Industry News
Olympics
The Snowsports Industries America (SIA) just released their latest research on how the PyeongChang Winter Olympics impacted viewers and the subsequent participation of those sports.
Turns out, the Olympics had a very little impact on viewers, with almost 70 percent saying that watching the events had no impact on their desire to participate.
Other nuggets of info to be taken from the report:
- Women enjoyed watching team events way more than men
- There was no gender bias with regards watching events. Men had no preference whether they watched male or female events and the same for women.
- Burton was, by far, the most memorable snowboard brand. Four or five ski brands had equal impact
- 85 percent of viewers watched on a regular television.
That’s pretty much it! Check out the full infographic for pretty charts and graphs.
Do we ask the same question about “all” the sports in the summer olympic’s?? Not!