Industry News
Introducing Three-Month Paramount+ Access to 23/24 Ikon Pass Holders
Paramount+, Alterra Mountain Company, and Ikon Pass announced a global partnership to bring the premium streaming service to all Ikon Pass holders. Starting October 3, 2023, Ikon Pass holders will have three-month access to the Paramount+ Essential streaming subscription plan or the Paramount+ Standard plan outside of the US, offering popular content spanning live sports and A Mountain of Entertainment™ included with the purchase of the Ikon Pass.
“Our collaboration with Alterra Mountain Company has been a success by all measures, and we are incredibly excited to build on this momentum to bring Paramount+ and The Lodge to even more locations and fans. This unique and ownable campaign is a great example of how we are leveraging strategic partnerships to grow brand love for Paramount+ and strengthen fandoms with our beloved franchises.”
– Domenic DiMeglio, Executive Vice President and Chief Marketing Officer, Paramount Streaming
Paramount+ and Alterra will bring the partnership to new heights when the upcoming tour of The Lodge: A Paramount+ Experience kicks off in 2024. The Lodge began its mountainous trek earlier this year, appearing at Mammoth Mountain and Steamboat in March 2023. In 2024, the immersive experience will appear at four locations across Alterra’s destinations – Steamboat (CO), Palisades Tahoe (CA), Winter Park (CO), and Stratton (VT) – and take mountain goers on a unique journey through the worlds of Paramount+. Specific timing for the 2024 tour of The Lodge: A Paramount+ Experience will be announced later.
“Ikon Pass holders are a unique community, searching for new adventure and experiences. Paramount+ shares our passion for the mountains, adventure and entertainment and represents the premium service we aim to bring to our Ikon Pass holders and destination guests.”
– Ryan Blanchard, Vice President, Brand Partnerships, Alterra Mountain Company
Alterra Mountain Company owns 17 mountain destinations in North America. It offers the Ikon Pass, welcoming skiers and riders to a community of inspiring mountain destinations across the Americas, Europe, Australia, New Zealand, and Japan.
