Industry News
Professional Skier Julian Carr has launched a Kickstarter to fund a Climate Change commercial for the 2018 Super Bowl in Minneapolis, Minnesota. The goal of the Kickstarter is to raise $5.5 million to buy a spot for the ad during the Super Bowl. If he is successful in raising the money, Goodby, Silverstein & Partners has agreed to create the commercial.
“America is the biggest polluter in history. Yet only one in eight Americans know there’s a consensus among the scientific community that global warming is caused by humans,” Julian Carr said in a statement. “Together, we can raise awareness in front of 110 million Americans about global warming and let our people know what’s at stake. Because only when we acknowledge the problem can we truly fight it.”
If all goes to plan, the 30 second Super Bowl ad would reach 110 million viewers and a total audience of 172 million. The goal of the ad would be to inform people of Climate Change, its affects, and provide a broad insight on the next steps moving forward, such as utilizing sustainable sources of energy.
Timeline of the Project:
- December 22nd: Have The Commercial Funded
- December 22nd: Hand The Ropes To Goodby, Silverstein & Partners To Create The Ad
- January 25th: Submit The Commercial
- February 4th: Ad Airs During Super Bowl
**Check Out The Kickstarter HERE**
