Industry News
Alterra Mountain Company announced today that Ron Cohen, current President and Chief Operating Officer of Squaw Valley Alpine Meadows, CA, will return to Mammoth Mountain and June Mountain as the destinations’ new President and Chief Operating Officer, effective immediately. Mammoth Mountain is the company’s largest and most visited destination. Ron will be responsible for overseeing operations at Mammoth and June Mountains, and for leading the significant developments planned for Mammoth Mountain, which will take the destination into its next phase and solidify it as a premier global destination.
- Related: Attorney Ron Cohen to Replace Andy Wirth as President and COO of Squaw Valley Alpine Meadows, CA
Ron graduated from UC Santa Barbara and received his law degree from Northwestern University School of Law, and in 1999 followed his passion for the mountains to Mammoth Lakes, where he practiced law for three years. From 2002-2010, Ron owned and operated Tioga Pass Resort in the Yosemite High Country, overseeing hotel, restaurant, and backcountry ski operations. Ron became a part of the Mammoth Mountain team in 2010 as Director of Government and Environment and expanded his role to Chief Administrative Officer and General Counsel in his seven-year tenure. When Alterra Mountain Company was formed in 2017, Ron was promoted to Senior Vice President and Deputy General Counsel and promoted to President and Chief Operating Officer of Squaw Valley Alpine Meadows in 2018. Ron spearheaded key transformation initiatives at Squaw Valley Alpine Meadows that led to record achievements in guest satisfaction, employee satisfaction, and financial performance.
“I am incredibly excited to return to Mammoth Mountain and lead this extraordinary mountain destination into a new era. At Squaw Valley Alpine Meadows, I focused on delivering a superior guest experience and building a positive culture, and I am grateful for the opportunity to have led the extraordinary team at these two incredible mountains. I look forward to bringing my skills, experience, and love for the Mammoth and June mountain communities into my new role.”
– Ron Cohen, President & COO of Mammoth Mountain and June Mountain
Ron has served on the Executive Committee of the Board of Directors of the California Ski Industry Association (2011-2018; Chair 2015-2016), and on the National Ski Area Association Board of Directors, where he is currently serving as the Chair of the Public Lands Committee.
“Ron and I began working together in 2010 and his passion for the Eastern Sierra, Mammoth, and its people were immediately evident. Thanks to his deep resort experience and knowledge of the Mammoth area, Ron is the ideal leader to take Mammoth into its next stage of development and build Mammoth into a premier destination, while remaining true to the legacy of its founder, Dave McCoy.”
– Mark Brownlie, Chief Operating Officer – Mountain Division, Alterra Mountain Company
Currently, Ron will report to Mark Brownlie, Chief Operating Officer – Mountain Division and Western Region Chief Operating Officer. During his transition, Ron will be actively involved with all day-to-day operations of Squaw Valley Alpine Meadows including the Base-to-Base gondola project, destination renaming and rebranding efforts, and the hiring process for its new President and Chief Operating Officer.
He will be missed