For many beginning skiers, uncomfortable boots and equipment are distracting factors from an enjoyable day on the mountain. Atomic, the Austrian ski company, is looking to change this for the 2019/20 season by offering an alternative.
The new savor boots, skis, helmets, and goggles fundamentally aim to make skiing easier. For the large percentage of skiers who rent equipment, the Atomic Savor line is a markable upgrade. According to Herbert Buchsteiner, business unit director for alpine skis and bindings at Atomic
“We wanted to get rid of all traditional barriers that makes skiing inconvenient. We wanted to make skiing easy but also offer help for walking, carrying the skis, and standing in the lift queues”
While conducting a survey on skiing megatrends in Austria’s ski resorts, Atomic found that beginning and intermediate skiers fundamentally value cool looking comfortable and functional equipment. Since nearly 50% of alpine equipment sales go to rentals (according to Atomic), Atomic decided they had to act on the newly discovered market niche. Enter the Savor Line.
With clever innovations such as the return of a rear entry boot design, a triple-sidecut ski, and a helmet-goggle system, Atomic are confident to redefine the market. The integration of grip walk soles, intuitive user-friendly skis, and a high range of adjustability are highlighted. The ease of use and minimal weight of all of the gear is meant to fundamentally extend the enjoyment and ski experience.
“So far, nobody in the skiing industry has offered beginners and intermediate skiers a dedicated product line. We are at least one year ahead of other ski brands.”
Amer Sports, the conglomerate that owns Atomic, released the new product line in their newsroom late January. If you are interested in the equipment and its specifics head to www.amersports.com/atomic-savor/ for more information.
Atomic / Christoph Schöch, Georg Wallner