Industry News
Midwest Family Ski Resorts, the owner of the largest ski resorts in Minnesota and Wisconsin, has officially closed on acquiring Big Snow Resort in Michigan’s upper peninsula. Big Snow is comprised of the two hills of Indianhead and Blackjack ski areas.
The entire operation will be renamed Snowriver Mountain Resort. This will eliminate any confusion about another ski operation with the same name as Big Snow. Additionally, the names Indianhead and Blackjack will be retired to be sensitive to the Native American culture. The Indianhead area will be called Jackson Creek Summit, and Blackjack will be Black River Basin. Both are named after the two rivers that flow through the resort.
Reason to be excited
The new owners have indicated that they plan to build a connecting lift to allow skiers and riders to enjoy both mountains easily. The community has discussed this for a long time and now it looks like it could be a reality. There is no timeline on when the connecting lift could be completed. In the meantime, the resort will continue to run its bus shuttle operation between the two ski areas. Anyone who wishes to ski in both areas can do so on the same lift ticket.
With three (technically four) ski areas in its portfolio, the group will now be called Midwest Family Ski Resorts. It will offer a Legendary Pass product for unlimited skiing at all of its resorts. It will include Granite Peak in Wisconsin, Lutsen Mountains in Minnesota, and the new Snowriver Mountain Resort in Michigan. The pass will go on sale on September 9th. This is exciting news for Midwest skiers and riders.
