Industry News
U.S. Ski & Snowboard is proud to announce that prize money for all the domestic Audi FIS Alpine World Cup events will be increased in collaboration with Stifel U.S. Alpine Ski Team title partner Stifel. This will begin with the Stifel Killington Cup on November 25-26, 2023.
With the additional support from Stifel, the World Cup races in the United States will feature a prize purse increased 30% from the season prior, the highest amount of prize money given in U.S. Ski & Snowboard history. Prize money for both men and women has been equal within the International Ski Federation and U.S. Ski & Snowboard landscape for decades. On the podium, the first-place winner will receive CHF 58,000 ($64,300), second place will receive CHF 27,000 ($30,000), and third place will receive CHF 15,000 ($16,600).
“I am thrilled that we are able to increase prize money for the talented alpine athletes. These athletes are extremely dedicated, and we hope this shows our appreciation for their tremendous efforts and athletic achievements.”
– Ron Kruszewski, Chairman and CEO of Stifel Financial Corporation
The domestic alpine World Cups include the Stifel Killington Cup at Killington, Xfinity Birds of Prey at Beaver Creek, Stifel Palisades Tahoe Cup, and Stifel Aspen Winternational. The top 30 finishers in each race will receive an increased prize purse.
“We are delighted to be collaborating with Stifel to increase prize money. This further demonstrates their commitment as an athlete-first partner. We are hosting more World Cups than ever before and are excited to have the world compete for additional prize money here in the U.S.”
– Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard
“This increased support for the sport on home soil from Ron Kruszewski and the Stifel team really shows Stifel’s belief in and commitment to ski racing as a sport. Stifel has been a vital partner to both myself and the Team more broadly, and with this increase in prize money, Ron has shown his strong focus on athletes and the growth of our sport domestically. I’ve been grateful to participate in a sport where the prize money is equal among genders, and even more grateful to have a partner who recognizes the value of our sport and has the drive to draw in even more fans and viewers to the sport.”
– Mikaela Shiffrin, Stifel U.S. Alpine Ski Team athlete, two-time Olympic champion and winningest skier in history
“It is awesome that Stifel is such a strong supporter of this sport we call ski racing. Knowing that we have the potential to earn more on home soil just adds fuel to the fire. Let’s go!”
– Stifel U.S. Alpine Ski Team athlete and 2023 world champion Tommy Ford
You can view the full prize money list for each event here.
