Industry News
Sugar Bowl Resort, at Norden, California, and Elsa McAllister, Sugar Bowl Academy Freerider, are launching a grand event called “Open to Shred” on March 16, 2024. Open to Shred is a celebration of skiing, honoring diversity, inclusivity, and community on the slopes of Sugar Bowl Resort. Want to feel part of something special? This is your chance. Never skied before? Open To Shred is your time to learn!
Elsa McAllister is a 17-year-old Freerider who identifies as Queer. She has found the ski community predominantly cis-gender and White, and as such has felt at times excluded and alienated. Open to Shred was her idea to bring more diversity to the mountains and to ensure everyone feels safe and welcome. Together with Bridget Legnavsky, CEO of Sugar Bowl, the idea for Open to Shred has become reality and the resort looks forward to welcoming everyone to the resort, “We aim to make skiing less intimidating and more accessible for all.”
Elan Skis, Rab Outerwear, and Sugarbowl Ski Resort are sponsors for this event. These fantastic sponsors will provide swag and demos. Don’t miss the Ski and Ride terrain park clinic; it is FREE and will be coached by world-renowned ski and snowboard coaches. If you are a beginner, you must bring warm ski clothing – but boots, poles, skis, snowboard, and helmets can be provided with rentals.
So come and find your inner shredder and bring your friends and family to experience the joy of skiing. As part of the events, lift tickets for the day will be $99, and for those who require gear, there is a $99 beginner ski package, which includes lessons, rentals, and a lift ticket. There will be food, drinks, a DJ, and live music at Judah Lodge. Ski, dance, make new friends flip, fall, do your worst, do your best.
Details for Open to Shred
Schedule for March 16th, 2024:
- 8:45am- 10:30am: Registration on the Judah Deck
- 9:30am: Party ski – Shred around with a giant crew of people! An intermediate/advanced group of skiers and riders led by Elsa will depart from Judah Lodge at 9:30am. We will swing by the Judah Lodge again at 10:30am so any additional skiers & riders can join in.
- 10:15am: Learn to Ski & Board Lessons begin from Snowsports Tent
- 11am-12pm: Caboose Terrain Park open for progression clinics led by former Olympic coach Mike Jankowski & friends
- 12:30pm: Ski Parade! Join a huge crew of revelers as we parade from the top of Jerome Hill to the Judah Lodge. Meet in the open area just below the top of the Jerome Hill lift. Together, we’ll ski down Pioneer Trail to the Judah Sundeck. Bring your most festive gear. We’ll have flags, pom poms, and tons of stoke to share.
- 1-3pm: Après party on the sundeck with live music by DJ Alex.
What to expect:
- $99 Lift Ticket Specials
- $99 Ski & Snowboard Lesson Packages
- Terrain Park Clinics & Demonstrations
- Community Ski Parade
- Live DJ at Judah Lodge with Drink Specials
Register on the event’s website to receive a discount code for Open to Shred or check out the QR code below for more info.
