Plastic is incredible stuff. Our lives would be completely changed without it. ย Itโs light, strong, easily made into whatever shape we want, and lasts forever. Without plastic, weโd probably all still be skiing in leather boots.
That last point that plastic basically lasts forever is a double-edged sword. Itโs amazing when put to good use, but plastic waste is becoming a huge global environmental problem. Thatโs no secret.
Itโs estimated that only 9% of plastic produced since the 1950s has ever been recycled. The remainder has either been burned (12%) or has ended up in a landfill or polluting the environment (79%). Roughly 9 trillion pieces of plastic are thought to be floating around in our oceans, with more being added every day. Developed countries like the U.S., Canada, and the U.K. export much of their plastic waste to countries in Africa and Asia, which isnโt a solution to the problem.
Sunski Sunglasses is on a mission to change all of that. ย For starters, they donate 1% of all sales to environmental non-profit groups through 1% For The Planet. Thatโs awesome, but as a company that actively produces (pretty awesome) plastic products, they knew they needed to do more.
Sunski took it to the next level and developed their proprietary recycled plastic blend, โSuperLight.โ It comprises industrial polycarbonate scrap plastic that would have otherwise been headed to a landfill in Illinois. Sunski made it a point to intercept this scrap from a domestic source. Importing someone else’s trash was not going to cut it.
Polycarbonate is a great material for engineering purposes. Itโs strong, tough, and easy to manufacture. Most lenses, from sunglasses to goggles, to automotive headlamps, are made of the stuff. When polycarbonate ends up in the landfill, it degrades and releases a compound known as bisphenol A (BPA), which is known to interfere with some human hormones when ingested. It made headlines a few years back due to its presence in water bottles.ย BPA does not degrade under typical conditions in a landfill, which means it builds up, leaks out, and eventually finds its way into the water we drink. Not good!
The fact that Sunski is going out of its way to use recycled material is a bigger deal than you think. ย The sad truth is most of our recyclables never actually get reused. Manufacturers prefer new, โvirginโ plastics for their products simply because they’re cheaper. Recycled plastics need to be sorted, cleaned, and processed before they can see a second life, and that doesnโt happen for free. Huge high five to Sunski for putting the environment ahead of the bottom line.
If you have any comments about Sunski’s environmental initiatives, theyโd love to hear from you at sustainability@sunski.com