alterra

Are ‘Premium Ski Pass Add-Ons’ Coming to More Alterra-Owned Resorts?

Recently, at a number of Alterra-owned ski areas, we have seen the emergence of premium “Reserve Pass” options, giving guests the ability to skip lift lines and access exclusive amenities for an additional fee. At Sugarbush, Vermont, the Reserve Pass is a $2,000 seasonal add-on to an existing Sugarbush or Ikon Pass. It includes priority lift access on the Super […]
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Avatar photo Brent Glogau |
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Petition Started to Stop New $1,500 Line Skipping Pass at Crystal Mountain, WA

New this season, Crystal Mountain, Washington, has introduced the Reserve Pass, a pass designed to help skiers and riders maximize their time on the slopes. The pass grants priority access to lift lines on weekends and holidays, allowing holders to skip lines and reach the slopes faster, and enjoy more laps on powder days or bluebird weekends. Available as an add-on […]
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Avatar photo Brent Glogau |
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Swiss Villages Band Together to Buy Flims-Laax-Falera Ski Resort to Block U.S. Takeover

In a bid to keep one of Switzerland’s largest ski resorts in local hands, the municipalities of Flims, Laax and Falera announced plans on Wednesday, September 24, to jointly purchase the infrastructure of the Flims-Laax-Falera ski area for CHF 94.5 million ($118 million). The proposal, shared by the three municipalities son Wednesday, outlines how the three villages intend to acquire […]
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Julia Schneemann |
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Regional Transit Plan Could Transform Ski Access to Steamboat, CO, But Funding Questions Loom

This November, voters in Steamboat Springs, Colorado, and surrounding areas will decide if they want to create the Yampa Valley Regional Transit Authority. However, following a Steamboat Springs City Council meeting on September 2, voters will not get to decide to levy a tax on lift tickets sold at Steamboat Ski Resort to pay for regional transit. The Steamboat Springs […]
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Zach Armstrong |
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Alterra Mountain Company Announces Over $400 Million in Upgrades Across its North American Resorts

Deer Valley Four Seasons Development

Today, Alterra Mountain Company, the world’s premier mountain operating company, announces its continued commitment to the guest, employee, and community experience with a capital investment program of over $400 million.  The investments are focused on the evolution of Deer Valley Resort in Utah, on-mountain enhancements across the portfolio, and employee benefits. 2024 Investment: Alterra Mountain Company to Invest Over $300 […]
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Avatar photo Press Release |
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Italian Ski Pass Consortium Dolomiti Superski Under Investigation for Price Fixing

Cortina

Dolomiti Superski, one of the world’s largest and most iconic ski pass consortiums, is under investigation by Italy’s Antitrust Authority over allegations of price fixing and restrictions on competition, raising concerns about the governance of Europe’s sprawling ski industry. According to Italian newspaper Corriere delle Alpi, the Autorità Garante della Concorrenza e del Mercato (AGCM) confirmed that it has launched formal […]
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Julia Schneemann |
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Alterra Mountain Company Releases Its 2024 Impact Report

Alterra Mountain Company has released its third annual Forward Stance Impact Report, championing its ongoing commitment to Social Responsibility. | Photo: Alterra Mountain Company

Alterra Mountain Company has released its third annual Forward Stance Impact Report, championing its ongoing commitment to Social Responsibility. Organizing around four key pillars–People, Planet, Community, and Responsibility–the Forward Stance platform is designed to support the company’s employees, communities, and partners across its portfolio of North American mountain destinations. “Since Alterra Mountain Company was formed seven years ago, we’ve embraced […]
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Alterra Mountain Company Names New Chief People Officer and President & Chief Operating Officer, Experiences Division

Denver, Colorado, February 24, 2025—Alterra Mountain Company has announced key additions to its executive leadership team, with Diane Neville appointed Chief People Officer (CPO) and Will Forbes appointed President and Chief Operating Officer, Experiences Division. “We are very excited to add these talented leaders to crucial roles within our growing company. They will each have a direct impact on our […]
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Avatar photo Press Release |
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Alterra Mountain Co. Looking to Link Together Big Bear and Snow Summit Resorts, CA

Big Bear Mountain Resort

Snow has been slow to blanket Big Bear, California, this year, but big changes are on the horizon for the area’s interconnected ski scene. Bear Mountain, a cornerstone of Big Bear Mountain Resorts, has introduced its first new chairlift in three decades: the Midway lift. This high-speed, six-seat marvel carries skiers over 2,500 feet in as little as 2.5 minutes […]
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Avatar photo Brent Glogau |
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Alterra Mountain Company Closes Acquisition of Arapahoe Basin, CO

Arapahoe Basin

DENVER, CO, November 19, 2024 – Today, Alterra Mountain Company has announced closing the purchase of Arapahoe Basin in Colorado, expanding Alterra’s portfolio of unique, complementary destinations in the Rockies. “We are honored to become the stewards of Arapahoe Basin, and we are excited to welcome the team to the Alterra Mountain Company family. A-Basin is considered legendary for a […]
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Alterra Mountain Company Announces Kids Ski Free Week Across 15 North American Ski Destinations

DENVER, CO, November 18, 2024 – From December 7 through December 13, kids will get up to seven free lift tickets at 15 of Alterra Mountain Company’s North American mountain destinations to use during the new Kids Ski Free Week. Related: Top 10 Tips for Skiing With Kids Participating destinations include Steamboat and Winter Park in Colorado; Palisades Tahoe, Mammoth […]
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Former President of Palisades Tahoe, CA, Dee Byrne Speaks on Why She Believes Tahoe Needs The New Village at Palisades

If you’ve been to the Tahoe area recently, you’ve probably heard buzz about the Village at Palisades Tahoe Specific Plan. Originally introduced in 2012, this contentious redevelopment project has been argued in the court of public opinion and the California Court of Appeals for 12 years. The project would transform the base area at Palisades Tahoe into a year-round resort […]
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Zach Armstrong |
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Why is Skiing in America So Expensive?

If you’re a snowsport enthusiast, you’ve likely heard (and participated in) the age-old debate: American ski resorts vs. European ski resorts. Beyond the obvious differences in terrain, snow, culture, and scenery, one critical factor often tilts the scale in favor of European slopes for budget-conscious skiers: cost. American ski resorts have earned a reputation for being significantly more expensive than […]
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Julia Schneemann |
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Alterra Mountain Company to Invest Over $300 Million in Additional Capital to Improve the Guest Experience

Deer Valley Resort

The latest commitment continues the company’s industry-leading capital investment cycle, which includes the first phase of the major Deer Valley expansion. Denver, CO, September 5, 2024 – Today, Alterra Mountain Company, the world’s premier mountain operating company, announces a capital investment program of over $300 million, focused on on-mountain improvements to enhance the guest experience across its portfolio of North […]
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Avatar photo Press Release |
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IKON Versus Epic Pass: Alterra is Also Eyeing Flims-Laax-Falera, Switzerland

In a twist that could make the plot of a psychological thriller, it has emerged that Alterra also has its eyes on the Swiss ski resort Flims-Laax-Falera. According to several Swiss newspapers, Vail Resorts’ arch-rival is rumored to also be considering the Graubünden/Grischa freestyle mecca. Last week, it emerged that Vail Resorts was rumored to be in negotiations with Flims-Laax-Falera regarding a […]
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Julia Schneemann |
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Powder and Paperwork: Feds Routinely Investigate Alterra’s Arapahoe Basin, CO, Acquisition

The Department of Justice (DOJ) has issued a Civil Investigative Demand (CID) to the National Ski Areas Association (NSAA) and RRC Associates as part of its inquiry into Alterra Mountain Company’s proposed acquisition of Arapahoe Basin ski area in Colorado. Concerns have been raised as to whether the Denver-based corporation is creating a monopoly within the ski industry. This is […]
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Avatar photo SnowBrains |
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