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Can High-Tech Snowmaking Save California Skiing?

As you already know, California is suffering through what might be its worst winter in history. By mid-February, almost every hill in Tahoe had received less than 50 percent of its average snowfall – resorts like Tahoe Donner, Soda Springs and Homewood have all closed for the season. But the snowmaking team at Heavenly is doing all they can to fight back against California’s drought. Owned by $3.1 billion company Vail Resorts, Heavenly is equipped with some of the most sophisticated and expensive snowmaking machines in the US […]

ameliatraynor | March 9, 2015
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“Why Aren’t More People Skiing?” | Bloomberg TV

Listening to this Bloomberg TV interview with Vail CEO Rob Katz reveals a lot of interesting ski resort information.  Most destination ski resort visitors come from the mid-west followed by the northeast.  It’s also interesting the Vail’s CEO admits and fully accepts climate change.  So, the ski industry is starting to get it, that’s good. What’s sad to learn is […]

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SnowBrains | October 28, 2013
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