POC and Marco Odermatt Release New Collection Marco Odermatt and POC just released a new and expanded Marco Odermatt Collection. Now, the Swiss ski star’s signature lion logo will appear on six new pieces with a fresh golden colorway to reflect his success competing on the global circuit. “The lion has been with me since I was a young skier as a symbol of power and agility,” […] Industry News Quinn Brophy | September 25, 2026 0 Comments
Burton to Release Zeb Powell-Inspired Clothing Line A new clothing collection is on its way to the Burton lineup. In collaboration with world-class snowboarder Zeb Powell, Burton is dropping a line of new clothing this summer. Titled “Planet Zebulon,” the release will include unique, non-traditional snowboard wear like jerseys, T-shirts, and shorts inspired by Powell. The drop will be available on Burton’s website and at select few […] Gear Quinn Brophy | July 20, 2026 0 Comments
Audi Renews FIS Title Sponsorship Through 2030 Winter Olympics The International Ski and Snowboard Federation (FIS) and luxury German car brand Audi have extended their partnership for the 2026-2030 Olympic cycle. As a part of the extension, Audi will continue to be the title sponsor of FIS Alpine World Cups and will be an official partner of the FIS Alpine World Ski Championships. Audi is one of FIS’s most recognizable […] Industry News Quinn Brophy | June 5, 2026 0 Comments
The Snow League Announces Collaboration with Google Cloud to Enhance Fan Experience The Snow League, a new professional halfpipe skiing and snowboarding league, just concluded its first season, and its frontman Shaun White already making big moves. The 3-time Olympic gold medalist recently announced the league’s collaboration with Google Cloud to enhance its fan experience. Google Cloud, the official cloud and A.I. partner of the league, will be used to “localize, dub, […] Industry News Quinn Brophy | March 27, 2026 0 Comments
Cardrona Alpine Resort, NZ, Signs Collaboration Deal with Chinese Ski Region The future of ski tourism is continuing to evolve, as Cardrona Alpine Resort—New Zealand’s biggest ski resort—recently signed a memorandum of understanding (MOU) with the Chongli District Ice and Snow Association, a top Chinese ski resort region. RealNZ, the Queenstown tourism company that owns the Cardrona Alpine Resort, plans to cooperate with the Chongli District Ice and Snow Association on […] Industry News Quinn Brophy | April 2, 2025 0 Comments
Swedish Brand CHPO Releases New Watch Collection in Charity Collaboration with ‘Protect Our Winters’ Each season, Swedish sunglasses brand CHPO creates a new collection where they donate 100% of the profits to a non-profit organization. The proceeds from this season’s FW17 range will go to Protect Our Winters, the group of professional athletes and industry brands that are committed to leading the way for positive climate change. From the official press release: Every season […] Gear Steven Agar | October 11, 2017 0 Comments
Burton & Playboy Collaboration Collection 2016/17: [iframe id=”https://www.playboy.com/api/web/ooyala/iframe?ec=5kNWtuNzE6U0xq8-JTpgegnBMt_SbdRD&pbid=cb3768e824174b04b53a0d05f2a35436&pcode=pqb3kxOrtiwtGNqSDv-p1jhwm1zO”] Both Burton and Playboy are iconic brands which most people are familiar with, their big brand names and high standards of quality make these two companies a prime partnership in advertisement and sales. This collaboration is the fifth of its kind between the two establishments featuring winter essentials such as beanies, goggles, mitts and neck warmers as well as […] Dylan Cautela | November 21, 2016 1 Comment