Coca-Cola Supports New Plant-Based Bottles American multinational beverage corporation, Coca-Cola, is making impressive strides towards a more plant-based approach in the food and beverage industry. Supporting the Dutch biochemical company, Avantium, Coca-Cola and associated beverage giants are backing a new plant-based plastic capable of decomposing within just a year. This eco-friendly plastic is made from plant sugars rather than fossil fuels. Through this approach, the future […] Brains Emily Crofton | May 29, 2020 1 Comment
VIDEO: Space to Roam: An EPIC Tribute to North America’s Public Lands You might think this video was showcasing the alien landscape of some far off, inter-galactic world but NO — it’s actually presenting to you some of the most stunning public land areas found right here in North America. So sit back, relax and enjoy these incredibly beautiful landscapes provided by BBC Earth. RELATED: Friday Fun: Snoop Dogg Hilariously Narrates […] SnowBrains | April 25, 2020 0 Comments
Patagonia: “We’re In Business To Save Our Home Planet” A giant in the world of outdoor clothing, Patagonia is known for producing expensive but high-quality products that adventurers can count on to support them, no matter the conditions. But despite technically being a clothing company, Patagonia’s mission is centered purely on activism and environmental preservation, saying “We’re in business to save our home planet”. But they don’t just talk […] Industry News Lucy Ferneyhough | March 13, 2020 1 Comment
New Law: Tobacco Banned at California Beaches With the start of a new decade California is placing several new laws into effect, one of which bans tobacco products at beaches. Senate Bill 8 went into effect on Jan. 1, 2020 banning cigarettes, cigars, or other tobacco products at all of California’s beaches. Cigarettes are one of the most commonly littered items on California’s beaches, especially around Lake […] SnowBrains | January 3, 2020 1 Comment
Sustainability And Holiday Destinations: The Zermatt Case Sustainability is, without a doubt, a topic that has gained a lot of popularity in the last couple of decades. Nowadays people care about things like the carbon print they leave, the source where the energy they use is coming from, and how are the soil, the forests, and the wildlife impacted by the products they are consuming. These concerns […] Brains Micho | December 6, 2019 2 Comments
Snowmobiling Boom And How To Keep It Low Impact We all love winter sports, or at least most of them, and nowadays there are more and more people starting to love them as well. One of those sports is snowmobiling. Sleds are undeniably growing on popularity year after year. In fact, sales of new snowmobiles have risen by 6.6 percent worldwide in the 2019 season. Last season, 55,025 new […] Industry News Micho | November 29, 2019 0 Comments
A Look Inside “Green Skiing” As skiers and riders, we have a privilege that very few people on earth are able to enjoy. It IS NOT by any means a right or a need. It is a want. With many snowsports related activist groups gaining steam such as POW (Protect Our Winters), it is becoming imperative that we, as a collective industry, understand our impact […] Industry News Grant Weaver | November 29, 2019 1 Comment
California’s Current Reservoir and Water Conditions Are Above Average Most of California’s reservoirs currently hold an above average amount of water according to the Department of Water Resources. Check out the water conditions for today here. SnowBrains | October 15, 2019 0 Comments
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