Why is the Return of Rob Katz to Vail Resorts as CEO Such a Big Deal? On May 27, 2025, Vail Resorts announced that Rob Katz would be retaking the helm as CEO. Katz was previously CEO of Vail Resorts from February 2006 to November 2021. Katz’s first tenure as CEO was marked by drastic changes in the ski industry, many of which were pioneered by Katz himself. In 2006, when Katz first took over as […] Industry News Zach Armstrong | June 11, 2025 1 Comment
Vail Resorts Adds a Total of 6 New Austrian Ski Resorts to Epic Pass Offering 1 Day Ahead of Price Hike Just days ahead of its annual price increase, Vail Resorts announced a major expansion of its Epic Pass offerings in Austria, adding six prominent alpine resorts to the 2025–26 pass lineup. The newest additions—Sölden and Silvretta Montafon—were revealed on May 25 and May 23, respectively, capping off a week of high-profile announcements that also included Saalbach, Zell am See-Kaprun, Mayrhofen, […] SnowBrains | May 25, 2025 0 Comments
Vail Resorts Announces Saalbach and Zell am See-Kaprun, Austria, Joining the 2025-26 Epic Pass Less than a week ahead of the May 26 deadline to lock in an Epic Pass for the lowest price of the year, Vail Resorts announced Austrian skiing will be even more Epic with Saalbach and Zell am See-Kaprun joining the 2025-26 Epic Pass lineup. Salzburg and Munich airports serve as the closest gateways to the resorts, which are nestled in one of the most scenic […] Industry News Press Release | May 21, 2025 0 Comments
2025-26 Military Epic Pass Starts at Just $185 Military roots run deep at Vail Resorts as Vail Mountain was founded in the 1960s by Pete Seibert of the 10th Mountain Division and Army engineer Earl Eaton, both of whom served during World War II. They leveraged their expertise in terrain assessment to pioneer trail design and infrastructure development to ensure that Vail Mountain would offer challenging and enjoyable […] Industry News Press Release | May 20, 2025 0 Comments
Winter Destinations to Add to Your Summer Bucket List Before Epic Pass Prices Go Up May 26 Your Epic Pass is not just for winter experiences. As snow covered slopes at your favorite mountain resorts transform into stunning hiking and biking trails, 2025-26 Epic Pass Holders will get exclusive summer discounts while locking in their winter adventure at the lowest price. Epic Pass prices increase May 26, so now is the best time to make your summer […] Industry News Press Release | May 7, 2025 0 Comments
Hunter Mountain, NY, Report: A Return to Vail Resorts for the First Time in 6 Years Hunter Mountain condition report from Friday, April 4 to Sunday, April 6, 2025 As I approached the end of my most recent ski season, there was one fact that I was most proud to share– this season alone, I was able to visit 18 new ski areas across North America, bringing the total number of ski areas I have visited […] Conditions Report Liam Abbott | April 9, 2025 0 Comments
Comparing the Price Development of Ikon, Epic, Mountain Collective, and Indy Passes Multi-passes changed how the ski industry worked when Vail Resorts released the Epic Pass for the 2008-09 season. Since then, everyone who loves to ski or snowboard has probably been to a mountain that offers one of these multi-passes, and many have purchased one of these products. This is the time of year when the big names in multi-passes release […] Industry News Gregg Frantz | March 10, 2025 14 Comments
2025-26 Epic Pass Launches at Lowest Price of the Year; Switzerland’s Verbier 4 Vallées is Now Even More Epic with Expanded Access for Pass Holders Epic Pass launches at $1,051 with unlimited, unrestricted access to world-class mountains like Vail Mountain, Whistler Blackcomb, Breckenridge, Park City Mountain and more Epic Day Passes (1-7 days) start as low as $47–$100 per day Access to Verbier 4 Vallées expands to more Passes, including Epic Local Pass Vail Resorts’ $2.5B+ investments in its mountain resorts continue to drive incredible […] Industry News Press Release | March 4, 2025 0 Comments
Andermatt, Switzerland, Draws U.S. Tourists with Swiss Charm & Sustainable Appeal Nestled in the Swiss Alps, Andermatt has become a magnet for American tourists, drawn not only by its pristine beauty but also by its commitment to sustainability and carbon neutrality. With the resort’s combination of quaint, fairy-tale charm and progressive environmental initiatives, it’s no wonder that Andermatt is gaining popularity, especially among eco-conscious travelers. Related: 10 Reasons You Should Take […] Industry News Julia Schneemann | December 2, 2024 0 Comments
2 Weeks Left: Epic Passes Available Through December 2 Only Epic 1-Day Passes to world-class resorts like Vail Mountain can save skiers and riders up to $206 compared to a one-day lift ticket purchased in-resort. BROOMFIELD, Colo., Nov. 18, 2024 / — With ski resorts like Vail and Breckenridge now open for the 2024-25 winter season and Whistler Blackcomb and Heavenly opening this week, skiers and riders have just two […] Industry News Press Release | November 19, 2024 0 Comments
Reminder: Epic Australia Pass Prices Go Up Tomorrow—Lock in the Cheapest Price Today The 2025 Epic Australia Pass is currently on sale for only AUD 999, so lock in your your season pass before prices go up tomorrow, October 17. At only AUD 999, the Epic Australia Pass pays for itself in 5 days. Alongside the 2025 Epic Australia season pass, Perisher has also launched an all-new product: the Epic Australia 4-Day Pass […] Industry News Oz Brains | October 15, 2024 0 Comments
Crans-Montana, Switzerland, Officially Confirmed as Host of the 2027 FIS Alpine World Championships The International Ski and Snowboard Federation (FIS) announced last week that the Swiss resort of Crans-Montana will host the 2027 FIS Alpine World Ski Championships. The hosting contract between the local organizing committee (LOC), the municipalities, Swiss-Ski, and FIS was signed on September 13. The hosting contract ensures the smooth running of the event to FIS standards. With the agreement […] Industry News Julia Schneemann | September 17, 2024 0 Comments
IKON Versus Epic Pass: Alterra is Also Eyeing Flims-Laax-Falera, Switzerland In a twist that could make the plot of a psychological thriller, it has emerged that Alterra also has its eyes on the Swiss ski resort Flims-Laax-Falera. According to several Swiss newspapers, Vail Resorts’ arch-rival is rumored to also be considering the Graubünden/Grischa freestyle mecca. Last week, it emerged that Vail Resorts was rumored to be in negotiations with Flims-Laax-Falera regarding a […] Industry News Julia Schneemann | September 1, 2024 0 Comments
Epic Australia Pass Sale Extended to June 19 With recent fresh snowfall at Perisher, Falls Creek and Hotham and more cold temperatures ideal for snowmaking, the excitement for this ski and ride season is officially here! With these great winter conditions, Vail Resorts announced that on June 12 that it is extending the deadline to buy an Epic Australia Pass to June 19. This means skiers and boarders […] Industry News Oz Brains | June 14, 2024 0 Comments
Top 7 Reasons to Buy Your Epic Pass Before Prices Increase Memorial Day, May 27 Last chance to get the lowest price on your 2024/25 Epic Pass at $982, including $49 down payment option Unlock access to exclusive summer discounts and benefits at world-class resorts like Vail Mountain, Whistler Blackcomb and Park City Mountain Skiers and riders will want to be sure to lock in their 2024/25 Epic Pass at the lowest price before Memorial Day […] Industry News SnowBrains | May 7, 2024 0 Comments
Vail Resorts Announces “My Epic Assistant” Powered by Advanced A.I. and Resort Experts My Epic Assistant provides resort information to guests in real-time, at their fingertips Launching for the 2024/25 winter season at four Colorado resorts: Vail Mountain, Beaver Creek, Breckenridge and Keystone Epic Passes now on sale for the 2024/25 winter season There is nothing better than going to the mountains with someone who knows the place inside and out. Yesterday, Vail […] Industry News SnowBrains | March 19, 2024 1 Comment
[INFOGRAPHIC] Comparing Historic Renewal Price Increases Between Ikon, Epic, and Indy Passes Multi-resort passes are now becoming the norm in the ski industry. One pass that is priced around the same cost as a singular ski area pass can now grant access to dozens of mountains across the world. Ikon, Epic, and Indy Pass are to name a few. The infographic above compares the historic pass renewal price increases across the three […] Industry News SnowBrains | March 7, 2024 2 Comments
How Ikon & Epic Are Making Skiing and Snowboarding Better Last week we published an article with the headline, “Are Epic and Ikon Ruining Ski Culture in America?” by a contributing writer. We shared several reasons, with supportive claims as to how conglomerates such as Vail and Alterra are impacting the ski industry in negative ways, from increased traffic at mountains, higher-priced day tickets, and a real estate boom that […] Industry News Martin Kuprianowicz | January 11, 2024 4 Comments
Vail Resorts to Acquire Crans-Montana Mountain Resort in Switzerland, the Company’s 2nd Ski Resort in Europe Vail Resorts, Inc. announced today (11/30/23) that it has entered into an agreement to acquire Crans-Montana Mountain Resort in Switzerland from CPI Property Group (“CPIPG”). Crans-Montana Mountain Resort spans over 1,400 meters (approximately 4,593 ft) of skiable vertical terrain, and 140 kilometers (approximately 87 mi) of trails. Accessible from five airports and by train, Crans-Montana Mountain Resort is located in […] Industry News SnowBrains | November 30, 2023 0 Comments
Beaver Creek & Crested Butte, CO, Opening Day Programs for November 22, 2023 Crested Butte Mountain Resort and Beaver Creek Resort in Colorado are excited to welcome guests back for ski and ride season next Wednesday, November 22, 2023. Here is what to expect at both resorts for opening day: Guests at Crested Butte can expect a banner break, lift line giveaways, free snacks, limited edition opening day posters, a DJ spinning tracks […] Industry News SnowBrains | November 16, 2023 0 Comments