Don’t Pizza—These Skis Let You French Fry on French Fries Every skier remembers the moment it finally clicks. One day you are stuck in pizza, legs burning in a wedge, hoping gravity shows mercy. Then suddenly you are French frying, skis parallel, confidence unlocked. It is skiing’s most universal milestone, and now it has officially gone full circle. For the first time ever, skiers can quite literally French fry on […] Gear Brent Glogau | January 14, 2026 0 Comments
EU Commission Raids Headquarters of 3 Major Austrian Ski Brands in Alleged Price-Fixing Probe The European Commission has raided the headquarters of three of Austria’s biggest ski manufacturers—Atomic, Fischer, and Blizzard—over suspicions of illegal price fixing in the European winter sports equipment market. The coordinated operation, carried out just days before the Alpine Ski World Cup opener in Sölden, Austria, on October 25, struck at the heart of Austria’s ski industry. Investigators from the […] Industry News Julia Schneemann | November 1, 2025 0 Comments
Key Ski Racing Equipment Changes by World Cup Athletes Ahead of the 2025-26 Season Each year, there is a shuffle of ski racers from one ski manufacturer to another. While some athletes stay with one sponsor for years or even decades—Mikaela Shiffrin has been equipped by Atomic for her entire career—others change more frequently. As athletes fine-tune every advantage before the Olympic season, several elite skiers have changed ski brands in the hope of […] Competition Julia Schneemann | July 31, 2025 0 Comments
Fischer’s New RC4 Noize Ski Collection Uses Concert Hall Technology for a Smoother, Quieter Ride January 13, 2025 /OUTDOOR SPORTSWIRE/ – Born from the demands of the world’s most challenging race courses, Fischer’s new RC4 Noize ski collection results from collaboration with World Cup athletes. This ski line is designed for racers, expert skiers, and speed enthusiasts. Featuring cutting-edge Noize Control™ technology—including the memorable Noize structure—the next generation of RC4 skis provides unparalleled smoothness, optimized […] Industry News Press Release | January 17, 2025 1 Comment
The Top 10 Alpine Ski Brands by World Cup Points The 23/24 FIS Alpine World Cup season has wrapped up and it’s time to pour over the statistics. The International Ski and Snowboard Federation (‘FIS’) gathers data on the brands used by the international skiing elite as well as other data. FIS adds all the points accumulated by athletes sponsored by individual ski brands and publishes a ranking each year. […] Industry News Julia Schneemann | March 27, 2024 0 Comments
Fischer Introduce Next Generation Vacuum Boot Fitting Technology – No Fitting Needed I’m pretty sure if you ask any skier the one thing they dislike about the sport, the resounding answer would be ‘the boots and the fitting process’. Professional boot fitting can take hours; trying on several pairs of boots, assuming the ski position, flexing, sitting in pain with numb feet, describing that pain to the fitter, and finally handing over […] Gear Steven Agar | October 17, 2017 3 Comments
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