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Yeti Cycles Makes Socially Conscious Moves – Will No Longer Use “Tribe” to Describe Community

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This week Yeti Cycles announced that they would no longer use the word ‘Tribe’ to characterize their community. This decision comes in the wake of many brands and sports teams reconsidering their choice of language which may be inappropriate, racist, or offensive. Related: Surge in Mountain Bike Sales and Trail Use as Pandemic Continues In a public statement made on […]

CycleCycle
Spencer Cox | July 17, 2020
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