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The Top 12 Alpine Racing Ski Brands in 2025-26 by FIS World Cup Points

The 2025–26 FIS Alpine World Cup season wrapped up after the World Cup Finals in Lillehammer, Norway, at the end of March. With the 2025-26 season in the booked, it is once again time to crunch numbers to look at which ski brands dominated the highest level of alpine ski racing. Related: Sun Valley is Back: Idaho Resort Awarded 2027 […]

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Julia Schneemann | April 13, 2026
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SnowBrains Podcast Ep. 101 | Dr. Fawad Mian – Neurologist Specializing in Head Injuries & Concussions

SnowBrainsPodcastLogo_3840x2160_Dr.Mian(compressed)

Dr. Fawad Mian is a board-certified neurologist and the founder of Advocare Wellness MD. Dr. Mian is trained in traditional neurology and sleep medicine, treating everything from headaches and concussions to dizziness and chronic pain. He’s seen a ton of head and other injuries from the snowsports world. Over time, he saw the limits of symptom-based care and shifted towards […]

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Podcast | January 27, 2026
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HEAD | TYROLIA Becomes Official Supplier of the Freeride World Tour

Jenna Keller

A new three-year partnership will see HEAD and TYROLIA support the Freeride World Tour (FWT) with premium equipment for staff and a presence at FWT Junior, FWT Qualifier, and all Pro events through 2028 HEAD and TYROLIA sign a three-year agreement with the FWT through the 2028 season. The partnership includes all FWT Pro events as well as the first-ever […]

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Avatar photo Press Release | September 19, 2025
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Key Ski Racing Equipment Changes by World Cup Athletes Ahead of the 2025-26 Season

Each year, there is a shuffle of ski racers from one ski manufacturer to another. While some athletes stay with one sponsor for years or even decades—Mikaela Shiffrin has been equipped by Atomic for her entire career—others change more frequently. As athletes fine-tune every advantage before the Olympic season, several elite skiers have changed ski brands in the hope of […]

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Julia Schneemann | July 31, 2025
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The Top 12 Ski Brands in 2024-25 by FIS Alpine World Cup Points

The 2024–25 FIS Alpine World Cup season has wrapped up, and it’s time to dig into the numbers. Each year, the International Ski and Snowboard Federation (FIS) tracks the equipment choices of the world’s top ski racers and compiles brand rankings based on the total World Cup points earned by sponsored athletes. These rankings give insight into which ski brands […]

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Julia Schneemann | May 9, 2025
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The Top 10 Alpine Ski Brands by World Cup Points

The 23/24 FIS Alpine World Cup season has wrapped up and it’s time to pour over the statistics. The International Ski and Snowboard Federation (‘FIS’) gathers data on the brands used by the international skiing elite as well as other data. FIS adds all the points accumulated by athletes sponsored by individual ski brands and publishes a ranking each year. […]

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Julia Schneemann | March 27, 2024
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How To Choose The Best Ski Boot For You

Ski Boot royalty free pic

Have you been considering buying ski boots, but once you start doing deeper research, words like “flex” and “last” keep showing up way too often? Or the distinction between all-mountain and on-piste becomes too blurred to tell a difference? The ski boot purchasing decision can be a daunting mission, and seeking help is nothing to shy away from.  The first […]

Haleigh Hafner | January 19, 2022
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New HEAD Skis Feature Electronic Ski Dampening

[arve url="https://www.youtube.com/watch?v=wxOCcCsH0e0"]
Clay Malott | October 16, 2020
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VIDEO: OUCH! Guy Snaps Board then Lands on his Head

snowboarder, crash, head first,

I don’t really know what to say about this crash… just watch. And ouch! Video courtesy of TransWorld SNOWboarding.

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Steven Agar | January 30, 2018
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Professional Skier Bode Miller Breaks Silence About Litigation with HEAD USA

Press Release: Court Hearing Scheduled for Monday, December 19 at 8:30 a.m. in Santa Ana, CA   New York, NY – Bode Miller, the most decorated U.S. Olympic skier of all time, is speaking publicly for the first time regarding his pending litigation with HEAD USA.   “I have remained silent about the pending lawsuit with HEAD,” said Bode Miller, […]

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Chris Wallner | December 16, 2016
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VIDEO: Your Daily Dose of Humor From the Latest Head Skis Commercial

Professional athletes getting slapped with fish, tazed by the abdominal snowman, and getting electrocuted is just the beginning of this HALARIOUS Head commercial! If you need some humor for the day or a way to cheer up, this video is perfect for you. One would never expect the content of this video to come from a ski company, it’s behind creative! […]

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Chris Wallner | December 8, 2016
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UPDATE: American Rebel Bode Miller Training in Chile Using Bomber Skis, Full Tilt Boots, Funny Helmet/Googles

Tuck Jerry!

Bode Miller has ventured to Portillo, Chile in order to train with the U.S. Ski Team at one of their camps. Some noteworthy information of his exploits down south is the gear with which he is training. Rocking some of Bomber Ski’s newest race skis along with a pair of Full Tilt boots and a futuristic helmet made by OSBE, […]

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Dylan Cautela | September 27, 2016
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UPDATE: HEAD Issues Statement Regarding Bode Miller Lawsuit & Bode’s Return to World Cup Racing

That is not a soft pow filled landing...

HEAD Sports Group has issued a statement in regards to Bode Miller’s lawsuit filed in the Los Angeles Federal Court last week (To find out more please see: Bode Miller in Litigation with Former Sponsor…) HEAD had agreed to terminate Miller’s sponsorship contract in 2015, a year early, so he could pursue personal wealth interests with only one stipulation; Miller could […]

Dylan Cautela | September 19, 2016
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