Ikon Pass Holders Will Be Required to Make Reservations at Jackson Hole Mountain Resort, WY, Next Season Ikon Pass and Mountain Collective Pass holders will be required to make reservations to ski at Jackson Hole Mountain Resort, WY, next season, President Mary Kate Buckley revealed in a letter yesterday. Seven ski days at Jackson Hole are included on the Ikon Pass, and are a $150 add-on to the Ikon Base Pass. Related: Jackson Hole Mountain Resort, WY: 10 […] Industry News SnowBrains | August 20, 2021 1 Comment
Lawsuit Against Alterra Mountain Co. Over Shortened Ski Season to Continue, Colorado District Court Judge Decides The pandemic cut ski season short in March of 2020. You were there—you remember. Parent company of the Ikon Pass, Alterra Mountain Company, shut down its mountains across the nation as state-mandated lockdowns became the new norm. Ikon Pass holders said they were owed a refund for not getting to ski the entire season. Alterra disagreed. So Ikon Pass holders […] Industry News SnowBrains | July 15, 2021 0 Comments
Ikon Pass Wins First Gold Telly Award With “Do Winter” Video Campaign Alterra Mountain Company was awarded a 2021 Gold Telly Award in the Online Commercials – Campaign category for its “Do Winter” Ikon Pass video series produced by Stept Studios. This marks the very first Gold Telly Award and the third consecutive recognition for Ikon Pass promotional campaigns. Ikon Pass also received a Silver Telly Award in 2019 and 2020. The […] Industry News SnowBrains | June 4, 2021 0 Comments
Ikon Pass Announces Ikon Pass First Tracks Benefit Offered to All Ikon Pass Holders for Winter 21/22 Brought to you by Ikon Pass Ikon Pass announces Ikon Pass First Tracks, a new free benefit for Ikon Pass holders for winter 21/22. Unlock untouched powder and corduroy before the lifts open to the public. Related: LAST CHANCE: You Have Less Than a Week to Grab an Ikon Pass Before Prices Increase Currently, Steamboat, Winter Park Resort, Squaw Valley […] Industry News SnowBrains | April 29, 2021 4 Comments
Taking Steps of Stoke With Pro-Snowboarder Lonnie Kauk Brought to you by Ikon Pass Ikon Pass holder, professional snowboarder, and rock climber Lonnie Kauk grew up seeking magic lines throughout his native Yosemite Valley and its surrounding mountains. From early turns as a 2-year-old with his grandfather to scoring a pass at Mammoth Mountain – and now an Ikon Pass for the 21/22 season – Lonnie continuously embraces […] Featured Article SnowBrains | April 27, 2021 0 Comments
Ikon Pass Arrives in Idaho With the Addition of Schweitzer for Winter 21/22 Brought to you by Ikon Pass The Ikon Pass community expands its access and terrain in the Pacific Northwest with the addition of Schweitzer in Idaho, known for its big terrain, big views, and big powder days. Ikon Pass holders can now take advantage of 45 destinations for the 21/22 winter season. The Ikon Pass is on sale now at […] Industry News SnowBrains | April 21, 2021 1 Comment
Ikon Pass Holders’ Season Extended at Solitude Mountain Resort, UT During Spring Back Bonus Days, April 22-25, 2021 View this post on Instagram A post shared by Solitude Mountain Resort (@solitudemountain) DENVER, CO, April 19, 2021 — Additional spring benefits continue for Ikon Pass holders at Solitude Mountain Resort in Utah with its just-announced Spring Back Bonus Days, April 22-25, 2021. Solitude was originally scheduled to close for the season on Sunday, April 18, but with […] Industry News SnowBrains | April 19, 2021 0 Comments
Alterra Announces $207-Million Upgrades at Resorts | Squaw Valley Alpine Meadows, CA Base-to-Base Gondola Confirmed Alterra Mountain Company announces its plans to invest $207 million in capital improvements for the upcoming year, including transformational base area and on-mountain developments at Steamboat, Deer Valley Resort, Squaw Valley Alpine Meadows and Mammoth Mountain. Related: Could the Squaw Valley Alpine Meadows, CA Base-to-Base Gondola Happen This Summer? This year’s $207 million plan includes $111m in significant resort projects, […] Industry News SnowBrains | April 12, 2021 2 Comments
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