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innovation

Where is the Future of Snowboarding Heading?

Over the past decade, snowboarding has seen a decline in participation and sales, especially when compared to the sport’s surge in popularity in the early to mid-2000s. Despite the sport’s young age, it seems to have already gone through an entire life cycle, reaching peak popularity in the 2010-2011 season, followed by a steep decline in the following years, according […]

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Quinn Brophy | July 16, 2025
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Sun Peaks Resort, BC, is First Canadian Ski Area to Employ Snow Farming and Storage Technique

The Snow Secure mats can be set up in one day. Photo Credit: Sun Peaks Resort

Sun Peaks Resort in British Columbia, Canada, is the nation’s first ski area to utilize a snow farming and storage system. Developed by Snow Secure, the system works by collecting snow in massive piles and then covering them with Snow Secure’s insulated mat technology. The goal is to preserve the snow through the summer and into the fall when ski area […]

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Luke Guilford | June 2, 2025
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The 7 Silliest Ski Industry Inventions According to SnowBrains Readers

mono ski

The ski industry is continuously innovating. Over the years technological advances such as shaped skis, reverse camber, waterproof outerwear, heated boots and gloves, snowmaking technology, and more have made skiing more enjoyable. But not all innovations have hit the mark. Imagine hitting the slopes with gear that makes you stand out for all the wrong reasons. The world of skiing […]

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Avatar photo Brent Thomas | August 5, 2024
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Portland Pickles Make History with THC-Infused Beverage Sales at Games

Portland Pickles Mascot drinks CBD drink

  In a groundbreaking move, the Portland Pickles have become the first sports team to legally sell THC-derived drinks at their sporting events. This pioneering initiative, in collaboration with the beverage company Cycling Frog, marks a significant milestone in the intersection of sports, cannabis, and consumer culture. The Portland Pickles, a collegiate wood-bat baseball team known for their fun and […]

Jack Bynum | July 5, 2024
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Peak Skis Using Innovation to Bring Skiing Into the Future

Last season I began noticing folks ripping around on a brand of skis I’d never heard of before–Peak Skis. I asked around and learned that the skis are designed by legend Bode Miller (the best United States male alpine skier), and that the skis had a “KeyHole” design that folks seemed to love. So when I was asked if I […]

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Lynn Barlow | January 29, 2024
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The Next Big Thing in Ski Construction Innovation

wooden

Skiing has been around for centuries, and over the years, numerous technological advancements in ski construction have dramatically enhanced the skier experience. The evolution has been astounding from the early days of wooden skis and leather boots to today’s high-tech construction. The change has been especially theatrical in the last few decades and it seems almost every ski on the market […]

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Avatar photo Brent Thomas | April 4, 2023
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First Ski Boot With BOA® Lace Technology Has Been Released

K2

K2 has developed and released a ski boot that utilizes the innovative BOA® lace technology, the first of its kind. The new model has been dubbed the “K2 Recon 120 BOA®“, and is currently available in sizes 25.5, 26.5, and 27.5 for the price of $699.95. All other sizes are currently sold out due to the immense popularity of this technology, […]

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Matt Scribner | January 23, 2023
7 Comments

Colorado Avalanche Information Center Launches New Website With Dynamic Avalanche Forecasting

As early-season snow storms begin to blanket the Rockies, the Colorado Avalanche Information Center (CAIC) will begin to issue its daily weather and avalanche forecasts a little differently. On November 1, 2022, the Colorado Avalanche Information Center launched a new website, creating dynamic forecasts and avalanche threat levels, as well as daily 48-hour forecasts issued every afternoon at 4:30 pm. […]

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Steven Snyder | November 7, 2022
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Innovative Trends Changing the Winter Sports Industry

Winter sports are often a welcome escape from the turbulence of big business and tech. Yet over time, new technologies have revolutionized the snowsports industry. From helmet cameras to boot-fitting the industry is evolving faster than meets the eye. Currently, several key trends are developing that could again change the industry standard as we know it. 1. Slope Analytics and Sensors […]

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Adrian Dolatschko | June 24, 2019
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Verispellis Skis & Snowboards Utilize Nitinol to Change the Sport Forever

“Verispellis may be the most innovative concept since shaped skis were developed in the late 80’s/early 90’s.” – Armenian Weekly  We’re nearing the end of skiing/snowboarding as we know it. We are carefully guided to the future of the sport by Verispellis Skis and Snowboards. The company is unveiling boards that are made with a metal called Nitinol. With Nitinol, Verispellis skis […]

Helena Guglielmino | November 14, 2017
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