How Often Should You Wash Your Ski Gear? We recently ran a question on the SnowBrains Facebook page, asking how often people washed their winter sports gear. While there were some hilarious answers from our readers and some good insights, there was also considerable confusion about the hows, whens, and whys. To end the debate, we contacted Carolin Breintner, Quality Manager at Swedish ski clothing manufacturer Peak Performance to […] Industry News Julia Schneemann | September 3, 2024 1 Comment
Peak Performance Introduces Second-Hand Platform ‘WearAgains’ to Help Minimize Environmental Footprint In this day and age of companies pushing consumers to purchase new and improved snow gear each year, Swedish brand Peak Performance is thinking outside the box and focusing instead on sustainability. ‘WearAgains’ was introduced last year as a buy-and-sell concept of new or lightly used clothing at their flagship store in Stockholm, Sweden. Essentially acting as a centralized re-sale […] Industry News John Cunningham | June 5, 2023 0 Comments
Peak Performance Becomes Presenting Partner of the Freeride World Tour Swedish clothing manufacturer Peak Performance and the Freeride World Tour ‘FWT’ last week announced an extension of their long-standing partnership. Peak Performance will become the presenting partner of the FWT starting in 2024. The collaboration solidifies Peak Performance’s commitment to the freeride community. The Swedish company has sponsored the FWT for the last eight years. The Freeride World Tour has […] Industry News Julia Schneemann | April 3, 2023 0 Comments
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