Silver Mountain Resort General Manager Elected as President of Ski Idaho The Idaho Ski Areas Association board of directors elected Silver Mountain Resort GM Jeff Colburn as its new president during its annual meeting June 4 hosted by Sun Valley Resort this year. Also known as Ski Idaho, the organization represents the interests of the Gem State’s 19 alpine skiing destinations. Colburn has worked for more than three decades in the […] Industry News SnowBrains | June 10, 2024 0 Comments
3 Ways to Ski Schweitzer, ID, This Spring — Come and Enjoy 5 Feet of Fresh Snow With five feet of new snow to kick off March, spring skiing and riding at Schweitzer, Idaho, are sure to be some of the best turns of the season. Schweitzer Spring Fling Pass, Season Passes, and Ikon Pass are coming on sale soon and include a host of perks including Buy Now, Ride Now access through closing day, scheduled for […] Industry News SnowBrains | March 7, 2024 0 Comments
Ski Idaho Passport Program Sports New Perk: AirFlare The Idaho Peak Season Passport lets 5th-graders ski or ride three days for free at each of the 17 participating Gem State ski areas and offers 6th-graders two days free at those mountains for only $29. This winter it also comes with a complimentary family subscription to AirFlare, the app that turns your smartphone into an outdoors rescue locator, offering […] Industry News SnowBrains | January 19, 2024 0 Comments
Brundage Mountain, ID, Debuts New Centennial Express Chairlift McCall, ID (Friday, January 5, 2024) – Brundage Mountain’s new high-speed chairlift, the Centennial Express, opened to the hoots and hollers of hundreds of skiers and riders who gathered for the chairlift’s dedication. The crowd was treated to sunny skies and three inches of fresh snow for the Grand Opening this morning.Brundage Mountain handed out commemorative t-shirts and provided a […] Industry News SnowBrains | January 9, 2024 0 Comments
Idaho Sled Dog Challenge Still a Go Despite Low Snowfall CASCADE, Idaho (Jan. 8, 2024) — Despite sled dog races canceling this winter from Minnesota to Oregon, the Idaho Sled Dog Challenge is still a go for later this month.“Sled dog racing is a challenging sport often run in extreme weather conditions, but the absence of weather this winter has been an even greater challenge,” race founder and organizer Jerry […] Industry News SnowBrains | January 8, 2024 0 Comments
Toyota Announces ‘Free Ski Friday’ Allowing Toyota Drivers to Hit the Slopes for Free at Several Ski Areas In a tradition that spans longer than 10 years, Toyota is once again kicking off its annual Free Ski Friday series. The program offers Toyota drivers the chance to spend a day on the mountain for free at participating resorts throughout the Inland Northwest. This ski and snowboard season, the promotion occurs on select Fridays at scenic mountains in Idaho, […] Industry News SnowBrains | January 4, 2024 0 Comments
Sun Valley Resort, ID, Announces Construction of New 6-Chair Sun Valley Resort, Idaho, continues on its multi-year improvement plan, announcing the second phase of construction with the replacement of the Seattle Ridge Chairlift (YOC 1996), which will benefit the recreational experience on Bald Mountain by improving skier circulation and terrain access in the Seattle Ridge area. Pending National Forest Service approval, construction is scheduled to begin in April 2024, […] Industry News SnowBrains | December 27, 2023 0 Comments
14 Idaho Ski Areas Will Be Open During the Holidays BOISE, Idaho (Dec. 21, 2023) — Despite Mother Nature being pretty stingy so far this winter, at least 14 of the Gem State’s 19 ski areas will be open during the holiday season.All three ski areas in North Idaho — Lookout Pass Ski & Recreation Area near Mullan, Schweitzer near Sandpoint, and Silver Mountain Resort in Kellogg — are open daily. Skiers and snowboarders dressed from […] Industry News SnowBrains | December 21, 2023 0 Comments
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