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Smartwool

What to Wear and How to Layer to Stay Warm on the Coldest Days

skier going uphill on snowy slope with red backpack

While fancy new skis are bound to make skiing a lot of fun, the easiest way to ensure a great day on the slopes and out in the elements is to properly layer the correct types of ski clothing. There is nothing worse than frozen fingertips, cold feet, and the feeling of being genuinely frigid (or steam-room sweaty!) and unable […]

Post Tag for BrainsBrains
John Cunningham | January 20, 2025
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Howelsen Hill, CO Receives $1.5 Million Gift for New Chairlift

Barrows

Howlesen Hill, a small community ski hill located in Steamboat Springs, CO, just received an extremely generous gift. Smartwool, the popular clothing company known for its merino wool base layers and socks, provided a $1.5 million gift to Howelsen Hill via their parent company, VF Corporation. Smartwool was founded in Steamboat Springs in 1994 and wanted to ensure Howelsen Hill […]

Post Tag for Industry NewsIndustry News
Taylor Stephan | October 28, 2020
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Four Backcountry Ski and Snowboard Socks You Need

If you find yourself on the skin track often, you probably know that when you’re in the backcountry the most minor inconveniences can really stunt the stoke of the day. One of those inconveniences tends to be found in equipment malfunctions or improper clothing for the tour. One specific thing that comes to mind is socks! Socks are so important […]

Post Tag for GearGear
Mitchell Milbauer | February 8, 2020
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