[VIDEO] Soul of Alta | A Short Film from Alta and Sweetgrass Productions When I saw there was a new short film from Alta and Sweetgrass Productions titled Soul of Alta, I knew I would have to take time to watch it. Alta is a unique mountain that only allows skiers, has some of the greatest snow on earth, and possess a unique culture. The film is less than 22 minutes and highlights […] Brent Thomas | January 16, 2024 0 Comments
The Soul and Livelihood of Independent Ski Resorts in Colorado is Thriving In 1970, there were over 1,000 ski resorts in the country; today that number is less than half that. The changes that have happened in the ski industry over the last couple of decades are numerous. Not just the number of ski resorts, but most notably the consolidation of ownership of these ski resorts by big corporations like Vail Resorts […] Industry News Brent Thomas | April 25, 2022 3 Comments
Has “Soul” Become the New “Extreme”? It has been recently been brought to my attention that if I was looking for soul, I could discover it at Squaw Valley this summer. Pausing for a moment, I took in the significance of this. Skiing apparently also has a soul, and he currently calls the valley home as well, or as much as could be confirmed by the marketing department. Little is known if the two souls are in fact related in any way, nor was […] Featured Article Andy Hays | June 18, 2014 8 Comments
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