summer operations

As California endures its fourth year of brutal drought, ski resorts are changing the way they do business. The $1.3 billion California ski industry is being forces to reshape itself in an attempt to stay afloat. After a less than stellar ski season, many Californian resorts are switching focus to improving summer operations. Resorts like Heavenly and Squaw Valley are vamping up summer recreation activities, including zip-lines, ropes courses, and mountain coasters.