Early Snow Brings Heavenly Mountain Resort, CA’s, Opening Day Forward California’s Heavenly Mountain Resort is opening its winter season early, thanks to the generous help of fresh snow. The resort announced it will spin its lifts on Wednesday, November 20, two days ahead of schedule, following a 9-inch snowfall in the past week. Related: Hometown Mountain Shoutout: Heavenly Ski Resort, CA โ A Name That Almost Does Justice โIt has […] Industry News SnowBrains | November 18, 2024 0 Comments
Tara Schoedinger Named Vice President & General Manager at Northstar California Resort Truckee, Calif. โ October 31, 2024 โ Northstar California Resort announced Tara Schoedinger as its new Vice President & General Manager, effective November 11. Schoedinger has served as VP & GM of Crested Butte Mountain Resort in Colorado since 2021. In this role, Schoedinger becomes part of Northstarโs deep history of women in leadership and will continue its legacy of […] Industry News Press Release | November 4, 2024 0 Comments
Vail Resorts and Park City Mountain Resort, UT, Patrollers Locked in Contract Negotiations With Ski Season 50 Days Away With the 2024-25 ski season fast approaching, Park City Mountain Resort’s ski patrollers find themselves in a familiar and precarious position. The collective bargaining agreement between Vail Resorts and Utah’s Park City Professional Ski Patrol Association (PCPSPA) expired on April 30, leaving patrollers without a new contract as opening day looms just 50 days away. Related: Park City Ski Patrollers […] Industry News SnowBrains | October 14, 2024 0 Comments
Why is Skiing in America So Expensive? If youโre a snowsport enthusiast, youโve likely heard (and participated in) the age-old debate: American ski resorts vs. European ski resorts. Beyond the obvious differences in terrain, snow, culture, and scenery, one critical factor often tilts the scale in favor of European slopes for budget-conscious skiers: cost. American ski resorts have earned a reputation for being significantly more expensive than […] Brains Julia Schneemann | October 11, 2024 23 Comments
Vail Resorts Announces Job Cuts to Streamline Operations for Future Growth Vail Resorts, the world’s largest mountain resort operator, announced significant job cuts as part of a two-year transformation plan to improve efficiency and enable future growth. The company will cut 14% of its corporate staff and less than 1% of its operations workforce, impacting less than 2% of its employees. In a letter to employees, Lynch stated, “A portion of […] Industry News SnowBrains | September 27, 2024 0 Comments
Vail Resorts 2024 Financial Results: Income Down 15%, Skier Visitation Down 9.5% | $100 Million Efficiency Plan Unveiled Yesterday, Vail Resorts, Inc. reported its fiscal 2024 fourth quarter and full-year results, revealing a decline in net income to $230.4 million, down from $268.1 million in the previous year. Related: Vail Resorts Rumored to Investigate Purchase of 3rd Swiss Resort Despite challenging weather conditions and industry normalization post-COVID, Vail Resorts demonstrated resilience through its advance commitment strategy. The company […] Industry News SnowBrains | September 27, 2024 1 Comment
Crans-Montana, Switzerland, Officially Confirmed as Host of the 2027 FIS Alpine World Championships The International Ski and Snowboard Federation (FIS) announced last week that the Swiss resort of Crans-Montana will host the 2027 FIS Alpine World Ski Championships. The hosting contract between the local organizing committee (LOC), the municipalities, Swiss-Ski, and FIS was signed on September 13. The hosting contract ensures the smooth running of the event to FIS standards. With the agreement […] Industry News Julia Schneemann | September 17, 2024 0 Comments
6 Fall Events to Build Winter Stoke in the Northeast Ski season is just around the corner, but it does not mean that there are not other things to do on the mountain until then. Autumn is known for its vibrant foliage and it also brings that excitement of the approaching ski season. The Northeast is a great place to check out the mountains and the beautiful colors of the […] Industry News Gregg Frantz | September 3, 2024 0 Comments